You have a right to opt out of anything and everything. As a marketing professional, there is nothing I hate
Continue readingTag: marketer
What's More Important To A Consumer: The Price Or The Brand?
Before you go spouting off the answer to this question… Please read this article from The New York Times titled,
Continue readingThe Art Of Public Speaking
Is there any true value in public speaking? It’s a question that I get asked all of the time. Most
Continue readingWhere Content Goes To Die
Who amongst us is able to consume all of the content that we save? Long before RSS feeds, Twitter, Facebook
Continue readingBuy Your Way To The Top
There’s a (not so) dirty little secret that authors don’t like to tell… You can buy your way to the
Continue readingThe Future of Media Is Beyond The Screen
Advertising traditionally serves a traditional purpose. Television, radio, print, out-of-home, Internet and mobile devices all have components of advertising that
Continue readingTracking, Personalization And Screams Of Privacy
Any tracking of information of consumers without the consent of your consumer is a breach of privacy, right? In my
Continue readingThe End Of Permission
Thankfully, Seth Godin is alive and well, otherwise, he’d be rolling over in his grave. In 1999, Godin wrote the
Continue readingTo Sell Is Human. To Be A Marketer Is Human
You have to watch this conversation. Daniel H. Pink is one of the best business book authors and thought leaders
Continue readingRobots And Makers And Drones… Oh My!
Something new about something new. At the beginning of this year, I started a new blog. Shhh, don’t tell anyone
Continue readingMaybe Nobody Knows Nothing
Consumers are fundamentally ahead of brands when it comes to technology and social media. You may have heard this line
Continue readingThe New Exclusive
Where does breaking news happen? I have a Google Alert set-up for the term "Twitter." This way, whenever Twitter in
Continue readingIn The Trust Economy, Marketers Are Bankrupt
It’s getting ugly for marketers. Too bad, because marketing is just starting to get good. We have a major issue
Continue readingMarketing Must Adapt To The New Reader
It’s strange to say this, but we’re reading more than ever. We may not be reading Hemingway… but then again,
Continue readingThe Endless Opportunity That Comes From Limitations
Is that even possible? When you are so limited, how does that create a word of endless opportunities? Quick: think
Continue readingThe Perfect Marketing Strategy That Fell Out Of The Sky…
When someone jumps from the edge of space back to earth and it’s all supported by one brand, you know
Continue readingThe Most Powerful Stat You Need To Know About Online Video
Online video was supposed to be this massive competitor to TV, wasn’t it? It turns out that online video is
Continue readingThe Fatigue Of A Great Offer
Was I ever wrong about Groupon. Back in 2010, I was very bullish on Groupon (more on that here: One
Continue readingWhat Seth Said
I’m not a marketing apologist. For everything that marketing can be, it isn’t. The truth as to why I am
Continue readingThe Era Of Exponential Marketing
Most everything we look at in the marketing realm is linear. We’ll look at things like mobile adoption and it’s
Continue readingOn Knowing (And Experience)
How old should a Social Media Manager be? It’s not hard to create an online firestorm by blogging something that
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