Marketers don’t control their brand… the consumer does. It’s been the battle cry of Social Media enthusiasts since The Cluetrain
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As Seen On TV – Media Hacking The Tube
How much disruption will the television industry face? New Media pundits made a big mistake when betting against television. Sure,
Continue readingWhat Is Your Marketing Trying To Do?
The quick answer is: sell more. We can talk about building brand affinity, loyalty programs, engaging the consumers and all
Continue readingThe Paradox Of Leadership
When you’re right, you’re a hero. When you take a misstep, you’re a goat. There’s an often discussed paradox of
Continue readingGetting Over The Lazy
How will brands and agencies adapt? You wind up seeing/reading a lot of content online around this time year that
Continue readingHurts So Good
What do you do when a brand is so good no matter how bad it treats their customers? While on
Continue readingSocial Media And How We're Botching The Best Part
You can measure everything online, so why aren’t we? eMarketer published a news item today titled, 2012 Trends: Social Media
Continue readingThe Mobile Imperative
There’s a sad truth about mobile, but I don’t want to hear it. Smartphones are becoming more and more popular
Continue readingGoogle+ It's Time To Make Your Move
Is Google+ going to be the right move for every business? Of course not. That being said, your business must
Continue readingThe Customer Is (Not) Always Right
There’s an ongoing business axiom that defines customer service: "the customer is always right." Publicly, this may be the proper
Continue readingThe Moment You've All Been Waiting For…
When will Digital Media take over from television as the number one medium of choice by marketers? According to the
Continue readingThe Harsh Realities Of The Real-Time Web For Marketers
In four words: we are not prepared. The past few months have probably been all about planning for the next
Continue readingWhat Kind Of Marketer Are You?
Are you a marketing professional or an advertising professional? The majority of marketing professionals that I meet aren’t really marketing
Continue readingOnline Advertising's Greatest Trick
The greatest trick the Devil ever pulled was convincing the world he didn’t exist. The greatest trick online advertising ever
Continue reading9 Glorious Truths About Creating Great Content
Marketers don’t like to make mistakes. People don’t like to make mistakes. Content has become a core ingredient in the
Continue readingMarketing – A New Dawn
Is this just the natural evolution of Marketing or is this a complete revolution? It doesn’t matter anymore. If this
Continue readingThe Marketing Industry
You can’t have a strong business without a strong community. Personally, I’ve lived by that motto since I first got
Continue readingWhy Are More And More Marketers Paying For Blog Posts And Tweets?
Simply put: because it’s working. As usual, eMarketer comes out with some new data that will – more than likely
Continue readingGreat Content Is Like Pornography
"I know it when I see it." Recently, someone asked me if I could teach them how to create great
Continue readingSpamming Mechanisms
It used to be a very clear line between what was considered spam and what was not. Things have changed
Continue readingThe Social Media Fatigue Myth
Are you getting tired of Social Media? A few years back, there was a slew of Blog posts, Podcasts and
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Never another podcast episode or article 