Stuff rolls downhill. That’s a fact. In the past few months there’s been an anti-agency storm brewing. It’s not fair
Continue readingTag: marketers
What Really Happened At CES… And Does It Matter For Marketers?
**Do you wish that you could go to CES in Las Vegas?** For many marketers, going to the [Consumer Electronics
Continue readingThe End Of The Dial Tone
Things change quicker than most of us realize. If you speak to marketers about how they are doing in relation
Continue reading7 Reasons Why Marketers Should Be Twerking Miley Cyrus
Talk about a whole bunch of keywords in a headline that I never thought that I would ever write. But,
Continue readingThe Future Of Marketing: You Connected To Your Toaster
What can media do? I was driving on the highway and spotted a billboard. It was your average, run of
Continue readingWhy Is Privacy So Unsexy?
Imagine this scenario: you are walking along one of your favourite streets and you suddenly receive a text message on
Continue readingThe Great Race To The Middle
With everyone offering up their opinions and ideas, is there no fear that the end aggregated result will simply be
Continue readingThe Changing Face Of Social Media Marketing
2009 was a big year for Social Media Marketing. 2010 is going to be a bigger year for Social Media
Continue readingThe Watering Down Of Quality
If everyone can do something (like create an online video), doesn’t that mean that the overall quality of video production
Continue readingMedia Purgatory
Media Purgatory. Maybe that’s exactly where we are at this specific moment in time. According to Wikipedia, "Purgatory is the
Continue readingDigital Marketing Is The Clear Winner
That’s not a statement, but rather fact if you believe the just-released, 2009 Media Survey Results & Analysis. According to
Continue readingWhen It Comes To Online Social Networks, Maybe We Have It All Wrong
How many friends do you have? How many people are following you? How many people subscribe to your Blog? What
Continue readingAfraid To Fail
Most companies do know what to do. They attend the same seminars and conferences as we do. They read the
Continue readingConfusion Over Search Engine Marketing
What a strange, magnificent and scary world we live in. Marketing Pundits (like me) were quick to forecast a serious
Continue readingMarketing Needs To Shift From Trick To Treat
Most people distrust Marketers. Most people feel that advertising’s sole purpose is to trick them. If there’s one thing that
Continue readingThe Feeding Frenzy Has Just Begun
When Facebook introduced the News Feed, they changed the way we use the Internet forever… and this is also why
Continue readingNobody Uses Email Anymore
Young people don’t use email anymore. They see it as a traditional form of communication. They use it to thank
Continue readingMarketing Education
Have you thought about changing the world today (just a little bit)? We tend to get caught up in clickthrough
Continue readingYes, But Can You Seed The Blogs And Online Social Networks?
I would say "no," but some might say otherwise. I’m not naive to the point of thinking that there are
Continue readingNo Shocker – The Web Drives People To Retail
We keep having to banging this drum to get traditional Marketers to embrace the power of online. I’m happy to
Continue readingIn Praise Of Slow
Marketers want everything (more sales, more brand awareness, more recall, more word of mouth and more) and they want it
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