Is there one link, story, picture or thought that you saw online this week that you think somebody you know
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The Data Is Watching You
Just how much data and analytics does a brand need? We can track everything online. How is that working out
Continue readingIs The Chief Marketing Officer A Company's Weakest Link?
Marketing has become a much more important corporate function. There is no denying that. We live in a world where
Continue readingDon't Throw Good Brand Money After Bad
This article could also be called, “who says you can’t go home?” I was in Orlando this morning, presenting to
Continue readingIt's Not Easy To Be A Loving Brand These Days
Be careful what you wish for. Never has a sentiment been so true like it is for brands these day.
Continue readingThe Trouble With Twitter, Flying Uber Cars And More On This Week's CTRL ALT Delete Segment On CHOM 97.7 FM
Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio out of Montreal (home
Continue readingSix Links Worthy Of Your Attention #347
Is there one link, story, picture or thought that you saw online this week that you think somebody you know
Continue readingDon't Confuse Growth For Relevance
Just because something does not post Wall Street growth, it does not mean that it is dying or no longer
Continue readingPump And Dump Does Not Generate Great Content
“Let’s share everything. There’s lots of good stuff here. Did you catch that?” Put aside the issue of narcissism (and,
Continue readingThe Brands That You Live For
I watched the documentary Citizenfour the other night. It was on Netflix. It’s from 2014. It’s a documentary about Edward Snowden. There
Continue readingA Lesson From Facebook That Every Brand Should Learn
How hard is it, really, for your brand to change and adjust to new times? The public answer is, usually:
Continue readingFacebook's Wild Revenue Run, Snapchat's IPO And More On This Week's CTRL ALT Delete Segment On CHOM 97.7 FM
Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio out of Montreal (home
Continue readingSix Links Worthy Of Your Attention #346
Is there one link, story, picture or thought that you saw online this week that you think somebody you know
Continue reading4 Ways To Lead With Authenticity In Uncertain Times
There is something that all great leaders do. There is something that all great leaders do that we can all
Continue readingFacebook Is Not A Media Company (Today). Facebook Is The Mass Media (Tomorrow).
What makes a piece of content a television show, a movie, a YouTube clip? It’s not a new discourse. It’s
Continue readingThe Frightening Ramifications Of High-Frequency Advertising
If you think that creativity will be safe from the automation of everything, you are wrong. It’s not a question
Continue readingThe Easiest Way To Navigate This Media Minefield
It turns out that nobody knows what’s what when it comes to the media anymore. Who do you trust for
Continue readingUber's #DeleteUber Mess, Starbucks Is So Good At Mobile That It Hurts And More On This Week's CTRL ALT Delete Segment On CHOM 97.7 FM
Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio out of Montreal (home
Continue readingSix Links Worthy Of Your Attention #345
Is there one link, story, picture or thought that you saw online this week that you think somebody you know
Continue readingGlobal Perspective, Different Perspectives And Many Opportunities
How much do you really know about China? How much do you really know about Alibaba? Here’s a thought: You
Continue readingNew Platforms + Meager Results = Same Old Song And Dance
Explosive growth on a platform does not (often) come with great marketing results for brands. If brands love one thing,
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