Is there one link, story, picture or thought that you saw online this week that you think somebody you know
Continue readingTag: marketing agency
If Your Agency Is Not Consulting, Then What Is It Doing?
For marketing agencies to survive, they must start looking more like the consultants. This is one of the bigger themes
Continue readingWhat Do You Want Your Content To Do?
What do you want your content to do? Have you asked this question? Do you ask it before you begin
Continue readingThe Advertising Agency As Scapegoat
Stuff rolls downhill. That’s a fact. In the past few months there’s been an anti-agency storm brewing. It’s not fair
Continue readingThe Four Outcomes Of Content
What is your content trying to do? Why does your content exist? Who is it reaching? What business purpose does it
Continue readingThe Agency Is Dead. Long Live The Agency.
How will agencies attract and retain talent, when so many young marketing professionals are working for major brands, startups or
Continue readingDisruption, Disruption Everywhere
What keeps you up at night? This was the question that organizers of the International Startup Festival wanted me to
Continue readingMarketing Needs To Be About What's New
The most creative ideas win. If you learned nothing else from all of the news coming out of the Cannes
Continue readingThe CEO Series
How are things going? It’s a question that I get asked a lot these days. Twist Image became a part
Continue readingThe Conflict Of Media… And Digital Media
Well, this is uncomfortable. I spend a lot of time – in boardrooms and on stages across the world –
Continue readingThe Point Of Creativity In Business
**The point of creativity in business is to tell and/or sell.** For some reason, the statement above is seen (by
Continue readingThe Misery Of Agency Life
Episode #438 of Six Pixels of Separation – The Twist Image Podcast is now live and ready for you to
Continue readingSPOS #438 – The Misery Of Agency Life With Uwe Hook
Welcome to episode #438 of Six Pixels Of Separation – The Twist Image Podcast. There’s an infamous line from the 1976
Continue readingWonder Through Life. Don't Wander Through Life.
Wonder Through Life. Don’t Wander Through Life. **What is your purpose?** Too many people wander through life. I prefer to
Continue readingThe End Of Agile Marketing (Before It Begins)
Is the concept of Agile Marketing a failed state? A few weeks ago, I attended a private event for Chief
Continue readingBlogger Burnout
It’s not just blogs. There’s burnout at every social media turn. Maybe not on the consumption side, but on the
Continue readingNative Advertising Is Everybody's Problem
Have you jumped on board the native advertising train yet? There are few words more buzzworthy these days than "native
Continue readingFalling Short Of Your Best
It sucks when you don’t do your best. I am very tough on the work that I put out into
Continue readingBefore You Quit For That Next Job…
My buddy*, Scott Monty, left his position at Ford. Scott is a well-known entity. He changed the game for big
Continue readingWhy Did I Sell Twist Image (And Other Questions)?
Last week, my three business partners and I announced that Twist Image would be joining WPP. It was a very
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