When Twist Image first started in 2000, there was a vision. We wanted to create a marketing agency that was
Continue readingTag: marketing agency
It's All About The Experience
We often forget that it’s all about the experience. So, here’s one for the user experience team. You can be
Continue readingThe George Costanza Approach To Getting Things Done
Do the opposite. Do you remember that Seinfeld episode when George Costanza decided to do everything the opposite of what
Continue readingMy 3 Words For 2014
Happy New Year! Welcome to 2014. What’s your plan? I was never a fan of goal-setting… and even less of
Continue readingHow Much Does It Cost?
Let’s talk about money. The marketing agency business is a strange bird. Brands are strange birds too. It’s a complex
Continue readingWhat Keeps The Chief Marketing Officer Awake At Night? – Part 2
The Chief Marketing Officer must better understand how information is created, stored, shared and capitalized upon. There is a strange
Continue reading3 New Ways To Think About Amazon, YouTube And LinkedIn
Are you experiencing any digital marketing fatigue? Thinking about what’s coming next? Curious about what is around the corner? Just
Continue readingYour Brand Is Tweeting Too Much
How much is too much Twitter, Facebook, YouTube, Pinterest for a brand? It’s getting ugly out there. Brands and fellow
Continue readingWhat Publicis Omnicom Is Screaming At Our Industry
Digital is everything. That is the conversation that every marketing, advertising and communications agency needs to be having… today. The
Continue readingYou Should Work For Free. You Should Not Work For Free.
It is the constant debate of the marketing industry: should you do spec work? There is a phase in the
Continue readingThe Problem With Big Data (It's Not Me, It's You)
Big data. There, I said it. For the past little while, I have watched – in astonishment – the amount
Continue readingThe Depressing State Of Social Media Marketing
How do you think brands are doing when it comes to social media marketing? My friend, Chris Brogan (co-author with
Continue readingThe End Of Work-Life Balance
We have a problem when it comes to work-life balance. There is no such thing. This past month, I attended
Continue readingThe Inferior Brand
Not everyone works for Apple. Not everyone has a brand like Google. In fact, the vast majority of us probably
Continue readingThe Truth About Advertising In 2013
Here’s a quote worthy of your attention: "The real fact of the matter is that nobody reads ads. People read
Continue readingDo Robots Make Better Marketers Than Humans?
It turns out that human beings are making advertising more complicated than ever before. Opinions, ideas, creativity and more have
Continue readingThe Merits Of "Like" When It Comes To Real Relationships In Marketing
Episode #350 of Six Pixels of Separation – The Twist Image Podcast is now live and ready for you to
Continue readingSPOS #350 – Can't Buy Me Like With Bob Garfield And Doug Levy
Welcome to episode #350 of Six Pixels Of Separation – The Twist Image Podcast. There’s a new book in town
Continue readingThe Powerful Art Of Resilience
Let’s start with a premise: Whatever it is that you do, say, sell, produce and/or put out into the world
Continue readingAds Worth Spreading 2013
It is one of my favorite initiatives. TED has been working hard to acknowledge TV ads that are "ideas worth
Continue readingThe Marketing Agency Of The Future
Is there a future for the advertising agency as we have known it to date? In recent months, there has
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