There’s a (not so) dirty little secret that authors don’t like to tell… You can buy your way to the
Continue readingTag: marketing agency
We Need a Better Definition of "Native Advertising"
What is "native advertising"? If you’re looking for marketing jargon in 2013, look no further than "native advertising." Brands, media
Continue readingThe New Digital Experience
So, which were your favorite Super Bowl ads from this past Sunday? It’s the time of the year when brands
Continue readingBring Your Brain To Work Day
There’s a line that has been marinating in my brain for close to a year now. One of the speakers
Continue readingGreat Design Removes Technology
Pushing that idea further: great design removes technology. Great design removes all friction. Here’s my thinking: we have finally arrived
Continue readingThe Right Fit
What makes great advertising work? Whether you’re watching a panel discussion at the Cannes Lion or reading an article in
Continue readingA Death In The Family… Missing Michael O'Connor Clark
I wish I knew Michael O’Connor Clark better. I joined Twist Image in 2002. The company already existed… sort of.
Continue readingThe Perfect Marketing Strategy That Fell Out Of The Sky…
When someone jumps from the edge of space back to earth and it’s all supported by one brand, you know
Continue readingWhere To Put The Blame
Blame the agency. A friend who owns a marketing agency once half-jokingly said to me that an agency is used
Continue readingUnbranded Content Marketing
Everyone is all excited about content marketing. While the tickertape parade and confetti may be over for the excitement about
Continue readingThe New Marketing Hacker
There is a massive and missed opportunity happening in the marketing industry. It seems like Judy Shapiro (Chief Brand Strategist
Continue readingFinding The Perfect Pitch
Pitching new business is never easy. I was deeply moved by the book, The Art Of The Pitch, by Peter
Continue readingWatching Me Blog
Blogs are one of the most valuable marketing tools ever created. I believe that. I don’t just say it. I
Continue readingDeath To The Page View
Are the days of measuring page views as an advertising metric slowly (or quickly) coming to an end? When banner
Continue readingTo Be Of Service
It’s not about you. Anecdotally, I’ve heard many stories over the years of people who are surprised after meeting me
Continue readingIt's Time To Defy Convention
How many days have you sat around, stomach twisted, waiting to hear if you had won a new piece of
Continue readingThe Modern Marketing Agency
Give credit where credit is due. If I was the publisher of Advertising Age and/or AdWeek, I would be paying
Continue readingThe Size Of The Boat. The Motion Of The Ocean.
Does size matter? Get your mind out of the gutter. As one of my main roles at Twist Image, I
Continue readingWhat Is Your Marketing Trying To Do?
The quick answer is: sell more. We can talk about building brand affinity, loyalty programs, engaging the consumers and all
Continue readingDrunk On The Social Media Kool-Aid
It’s hard not to hit a like button and come across a Social Expert, Guru on Ninja. Even the discourse
Continue readingTwo Great Questions
Whether you’re about to interview someone for a job or heading out to a networking dinner… Here are two questions
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Never another podcast episode or article 