How will brands and agencies adapt? You wind up seeing/reading a lot of content online around this time year that
Continue readingTag: marketing agency
The Line
What happens when great Marketing creative goes bad? It’s the oldest story in the advertising book: the agency will blame
Continue readingGood To Great To Different
Is Apple a truly great company? The answer seems obvious. Now reframe that thought and think about what truly makes
Continue readingThe Harsh Realities Of The Real-Time Web For Marketers
In four words: we are not prepared. The past few months have probably been all about planning for the next
Continue readingWhat Does Eight Years Of Blogging Get You?
Eight years ago on this day in 2003, I started Blogging. Here’s some basic info about what has transpired in
Continue readingMarketing – A New Dawn
Is this just the natural evolution of Marketing or is this a complete revolution? It doesn’t matter anymore. If this
Continue readingFailing Miserably
It’s easy to get down. It happens to the best of us. I’m not even a "best of us" and
Continue readingMonetizing Your Leaderboard
The trouble with new media is that it’s hard to tell the pretenders from the professionals. If an individual with
Continue readingDeath Of The Teaser Campaign
Most brands want to slowly build up a semblance of buzz prior to a big product launch, but that could
Continue readingTension As Motivation
If we’re not creating tension as a Marketing Professional, then what are we doing? Jeffrey Hayzlett (the former CMO of
Continue readingThe Creative Imperative
How important is creativity in Marketing? It’s not a loaded question. Some may say that the creativity can’t stand on
Continue readingHow To Hire A Marketing Agency
The process of hiring a Marketing agency feels old… and somewhat broken. What used to be an experience about finding
Continue readingThe Drug Of "Next"
The ability to focus is an ability laden with complexity. I’m staring at my iPhone 3GS and wondering why I
Continue readingInnovation And Talent In The Marketing Industry
When was it the business of a Marketing agency to do anything but service the needs of the brands it
Continue readingGood Old Fashioned Values
If we use our traditional values in this now-digital world, we’re going to fall behind… faster. I have the pleasure
Continue readingFake It Till You Make It
Let’s face it: not everybody has the high level of skills to really deliver the goods from day one. I
Continue readingThe Agency Of The Future
The Marketing Agency world continues to change and evolve. Just the other week, news broke that ZenithOptimedia UK will be
Continue readingThe Time Is Ripe For A Chief Marketing Technologist
Think about where the world of business is. Think about how much Marketing has changed. Think about how much of
Continue readingMake Them Feel
People have a need… a want… to feel something. It’s incumbent on Marketing to make people feel something because if
Continue readingIdeas vs. Execution
Everywhere you turn, there is tons of talk from people telling others what they should be doing in Social Media.
Continue readingSharing, Stealing And Other Nefarious Acts
Let people steal your ideas. That was one of the thoughts I perpetrated (just a little bit) in my first
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