It’s not as absurd as you might think. Stop and think about it for just one minute. As the price
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Tag: marketing automation
If Consultancies Are The Future Of Marketing, Why Are They Just Buying Agencies?
The death rattle for marketing agencies has been heard for the past few years. Word has it that the once
Continue readingIs The Chief Marketing Officer The Toughest Job To Have?
Let’s face it, the role of the Chief Marketing Officer is tougher than many suspected. Have you looked at any
Continue readingThe Pending Influencer Marketing Bubble
If you’re looking for growth in the marketing industry, look no further than influencer marketing. The global advertising business will
Continue readingWhen Will Instagram Wake Up To Business (Or Should It)?
With apologies to my friends at Shopify, is Instagram the best place to sell stuff online? Building a website is
Continue readingAre You Not Entertained?!?!?! How To Spend Money On Advertising (Like You Just Don't Care)
What won’t an advertiser do to get in front of your face? How does the title of this The New
Continue reading"Digital Marketing" Is Not The Same As Marketing
Obviously, I believe in the power and opportunity of digital marketing. In full disclosure: digital marketing has (for almost twenty
Continue readingDo Your Consumers Care About Your Digital Marketing? (Really, Really Care)
This week marks the annual pilgrimage to Social Media Marketing World in San Diego. Personally, I have been attending this
Continue readingThe Hard Things About The Hard Thing Called "Digital Transformation"
You can’t throw a marketing professional down a flight of stairs without the words “digital transformation!” tumbling out of their
Continue readingIn Case You Were Wondering, "Digital" Is Not Just A Medium
When it comes to marketing, it’s all about the idea. That’s the fact. Brands, agencies and media companies can go
Continue readingDisplay Advertising Is A Failed State
Display advertising has a huge problem. It’s all going to come to head in 2017. There is only so long
Continue readingWhere Is Content Marketing Headed In 2017?
Here’s my prediction for content marketing in 2017… The “owned” versus “rented” platform discussion is naturally going to shift to
Continue readingThe Role Of A Marketer (Yesterday And Tomorrow)
Marketing professionals don’t have it easy. The expectation of what marketing can deliver continues to evolve. And, by evolve, I
Continue readingThe World Of Mirum
It’s amazing to hear the questions that you asked get about your business, when you’re ”out in the wild.” I’ve had
Continue readingDo Agencies Care About Conversion?
Are you obsessed with making marketing better? What do you consider a conversion? Is it all about getting a consumer
Continue readingA Strong Foundation For B2B Marketing
Here’s a line that often gets me into trouble… I do not believe that there is a huge difference anymore,
Continue readingMarketing Automation Must Die
It’s been one of those weeks (and, it’s only Tuesday), so here’s a rant… Marketers… There’s a whole lot of
Continue readingDisruption Of Disrupted
Opinions are not facts. Perspectives are not reality (they’re personal). I read Dan Lyons book, Disrupted: My Misadventure in the Start-Up
Continue readingLove Your Brand
Let’s not forget about brands. Let’s not forget about our messaging. Let’s not forget about how a brand connects to
Continue readingThe Mobile Gap
At what point, do we surrender to reality? In the past few months, way too many brands have been speaking
Continue readingThe Advertising Agency As Scapegoat
Stuff rolls downhill. That’s a fact. In the past few months there’s been an anti-agency storm brewing. It’s not fair
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