Every Monday morning at 7:10 am, I am on air at CHOM 97.7 FM radio out of Montreal (home base). It’s
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Tag: marketing budget
Facebook And Advertising’s Strange Path Forward
Will big brand’s boycott of Facebook advertising change Facebook and the state of social media? With every passing day, more
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Facebook vs. Advertising And More On CHOM 97.7 FM
Every Monday morning at 7:10 am, I am on air at CHOM 97.7 FM radio out of Montreal (home base). It’s
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It’s All About Control
If you look at the world of marketing agencies and technology, it becomes obvious: companies want control. Technology used to
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Have We Hit Peak Marketing?
Growth stage? Consolidation phase? Early days? Mature market? It seems that the growth of marketing technology was – in fact
Continue readingFor The Love Of Marketing, Let's Stop Talking About Artificial Intelligence
Artificial intelligence is going to change everything. It’s going to change business. It’s going to change marketing. The problem is
Continue readingIs The Chief Marketing Officer A Company's Weakest Link?
Marketing has become a much more important corporate function. There is no denying that. We live in a world where
Continue readingTime For Digital Transformation
How much will marketing change in the next five years? It’s hard for me to believe this, but it was
Continue readingShould Advertising Cost Less?
Not the best question that a marketing professional should be asking, but bear with me on this. The price of
Continue readingIt's Gut Check Time For Marketing
How do you feel about the marketing dollars that are being spent at your organization? This is about much more
Continue readingThe Power And Disappointment Of Digital Marketing
Everything is digital. I’ve been banging that drum for well over a decade now. At first, it was heresy, then
Continue readingThe Failure Of Social Media
Social Media doesn’t work for the vast majority of small businesses. That was the main message in the USA Today
Continue readingBefore You Hire A Digital Marketing Agency
"What can you do for me?" Without a question, this is the number one question I get asked when potential
Continue readingFinding The Perfect Pitch
Pitching new business is never easy. I was deeply moved by the book, The Art Of The Pitch, by Peter
Continue readingWhen Mobile Eats The Internet's Lunch
As mobile becomes more important to the overall Marketing mix, will it wind up diverting funds away from the Web?
Continue readingThe Revolution Will Not Be Televised
Maybe all of this Social Media stuff will not add up in the end. Maybe all of this Social Media
Continue readingThe Irresponsible Marketer
When times are tough, what makes more sense: to market to those who are interested in what you’re selling or
Continue readingDigital Marketing Is The Clear Winner
That’s not a statement, but rather fact if you believe the just-released, 2009 Media Survey Results & Analysis. According to
Continue readingThe Ultimate Question For Digital Marketers
Here’s the thing about Digital Marketing, New Media and Social Media: if you’re only in it for yourself, not much
Continue readingThis Space (Is Not) For Sale
Marketers are going to be using Social Media a lot more in the coming year. Some of it will just
Continue readingWhat If?
Have you ever, really, asked yourself a "What if?" question? Do you remember the Marvel Comics series titled, What If?
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