How important is content marketing to the future success of a business? It turns out that one fifth of respondents
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Tag: marketing charts
I Got You vs. I Keep You – The Mobile Brand Crisis
Brands are going to confront a huge challenge as their consumers become more and more mobile. In the past, I
Continue readingCounting Screens. Counting Dollars. Connecting Consumers.
Are consumers watching more video content online or on the TV? On April 16th, eMarketer published a news item titled, US
Continue readingFalling Short Of Your Best
It sucks when you don’t do your best. I am very tough on the work that I put out into
Continue readingThese Two Data Points Demonstrate What's So Wrong With Marketing Today
You will have to read this twice. It’s that incomprehensible. There was an article published today in Marketing Charts titled,
Continue readingFrayed Emotions When It Comes To Brands
Are we at the end of brand loyalty? First, let’s be clear: I am not talking about loyalty or rewards
Continue readingWhat Mad Men Skills Do You Need To Rock Your Marketing?
We talk a lot about Mad Men. We talk a lot about Math Men. (I prefer Mad People and Math
Continue readingIt's All About The Experience
We often forget that it’s all about the experience. So, here’s one for the user experience team. You can be
Continue readingIt's Gut Check Time For Marketing
How do you feel about the marketing dollars that are being spent at your organization? This is about much more
Continue readingThe Failed State Of Branding
How well do you think brands are doing? Brands are going to have to face the music. It’s a ruse
Continue readingGrowth Hacker Marketing And The Rise Of Engineers In Marketing
If you’re a brand and you don’t believe in advertising, what do you do? The default position is to use
Continue readingYour Brand Is Tweeting Too Much
How much is too much Twitter, Facebook, YouTube, Pinterest for a brand? It’s getting ugly out there. Brands and fellow
Continue readingIs Smart Marketing An Oxymoron?
We need to forget about the idea of mobile marketing and start focusing on smart marketing. In my second business
Continue readingFree Summer School For Marketers
Spoiler alert: I dropped out of university. It’s true. I entered university with the best of intentions. At the same
Continue readingThe Power And Disappointment Of Digital Marketing
Everything is digital. I’ve been banging that drum for well over a decade now. At first, it was heresy, then
Continue readingMarketers, Let Your Egos Go
What if your ideas didn’t matter? For senior marketers, it is a very humbling thought. What if your ideas, your
Continue readingWhere Content Goes To Die
Who amongst us is able to consume all of the content that we save? Long before RSS feeds, Twitter, Facebook
Continue readingThe Mobile-Only Strategy Imperative
How long will the personal computer – as we have known it to date- be relevant? If you look at
Continue readingWhy Email Needs A Facelift
There has got to be something better than email. Email has been around longer than you think (you check out
Continue readingIs The iPad The New TV?
I’ve been noticing a new media habit emerge. There used to be a time in the evening, when I would
Continue readingThe Fatigue Of A Great Offer
Was I ever wrong about Groupon. Back in 2010, I was very bullish on Groupon (more on that here: One
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