What makes media a social media? There’s a long-standing answer to this question. For some, it seems both obvious and
Continue readingTag: marketing charts
What Is Your Marketing Trying To Do?
The quick answer is: sell more. We can talk about building brand affinity, loyalty programs, engaging the consumers and all
Continue readingIt's Not Me… It's You
When two people get tired of one another, it doesn’t take long for the break-up to occur. Why should Social
Continue readingThe Big(ger) Marketing Shift
If there are a few things that are certain in Marketing, it is that we are seeing a ton of
Continue readingThe Real Business Of Virtual Goods
Would you let your child buy a virtual sofa for their room in Habbo Hotel? Let’s forget about the fact
Continue readingInvasion Of The Hand Computers
We have to give up on the idea that there’s a difference between being "online" and what we’re experiencing on
Continue readingThe Lines Continue To Blur (At Breakneck Speed)
Some still look sideways when thinking about mobile. Some are just kidding themselves. Our world is changing faster and faster.
Continue readingWhen Online Advertising Fails The Newspaper Industry
If you’ve been following the newspaper deathwatch, the two main sources of revenue that they are saying will help them
Continue readingNews Will Outlast Newsprint
This week, newspaper executives from across Canada are gathered in Montreal to attend the Ink + Beyond national conference organized
Continue readingDisplay Advertising And Search Are Connected At The Hip
The habits of consumers who engage with online advertising is a moving target. Whether it’s watching the shifts in display
Continue readingThe Power Behind Your Website Name, Vanity URLS And Generic Domain Names
What’s in a name? When the dot com boom happened in the early nineties it was nothing short of a
Continue readingWhat's Really Happening Online
There was some fascinating data and statistics released on Tuesday from Nielsen Online according to the Marketing Charts news item,
Continue readingOnline Social Networking Is Good, Clean Fun
Online social networking is not just good in terms of connecting and growing your personal network and business. It’s also
Continue readingThe Rapid Growth Of Twitter With The Stats To Prove It
There were some fascinating statistics released recently from Nielsen Online about the growth of Twitter. These stats will blow you
Continue readingIf It Was Really Gone, Would You Really Miss It?
Over the years, one of my more favourite sayings when looking at traditional media and how it is evolving with
Continue readingHome Base
If you could name one thing that was really missing from your Digital Marketing strategy, what would it be? The
Continue readingWhen The Only Thing That Can Save You Will Also Kill You…
A fascinating article from The New York Times titled, MediaNews Sees Bad Timing On Newspapers, Not Bad Bets, by Richard
Continue readingThe Naked Truth
"One in five teen girls (22%), nearly as many teen boys (18%) and one-third (33%) of young adults say they
Continue readingBanner Advertising Is But One Small Component Of Digital Marketing
When people talk about online advertising, they’re really talking about banners ads (or display advertising). If media companies don’t like
Continue readingOld Media Meet New Media – Good Times, Bad Times
If you thought things were ugly for the publishing industry before the economic meltdown, it’s getting increasingly hard to turn
Continue readingThe Evolution Of The Chief Marketing Officer
As more and more social media channels like Blogs and online social networks expand, consumers are discussing, reviewing and engaging
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