Nearly twenty years ago, the agency of the future seemed very obvious. We launched our digital marketing agency (then it
Continue readingTag: marketing industry
Ad Agencies Are Not Dying. In Fact, It's Quite The Opposite
Just what, exactly, is going on in the marketing industry? Almost three years ago, our digital marketing agency, Twist Image,
Continue readingIf Your Agency Is Not Consulting, Then What Is It Doing?
For marketing agencies to survive, they must start looking more like the consultants. This is one of the bigger themes
Continue readingDoes Advertising Even Work Any More? Of Course It Does!
Today, one of my favorite online publications, Digiday, published the article, Does advertising even work any more? Read the article.
Continue readingThe Future Of Advertising Is… Magic?
This is a big week in the marketing world. In case you have been living under rock, this is the
Continue readingThe Act Of Advertising
What is the role of advertising? A paid form of information delivery? An act to persuade someone? A form of
Continue readingBeing Against Programmatic
For the record: don’t be against programmatic. Programmatic is scary business for the marketing industry, but it’s here and it
Continue readingGetting Lost In YouTube Will Help You Find Your Content's Soul
I went down deep into the YouTube rabbit hole. I didn’t think that I would ever get out. For me,
Continue readingDay One: Mirum
**Today is a new day. Hello, [Mirum](http://www.mirumagency.com “Mirum”).** Back in 2002, when I joined [Twist Image](http://sixpixels.com “Twist Image”), I had
Continue readingFacebook Doesn't Get Small Data Right (And You're Worried About Big Data?)
**There was a lot of grumpy folks complaining about [Facebook](https://www.facebook.com/mitchjoel “Facebook”) (again) lately.** I can understand why some folks might
Continue readingThe Internet Is Not Just Another Advertising Channel
**Advertising Agencies Have Got It All Wrong.** It seems like an easy cop out. In fact, one could argue that
Continue readingTime For Digital Transformation
How much will marketing change in the next five years? It’s hard for me to believe this, but it was
Continue readingWhy Did I Sell Twist Image (And Other Questions)?
Last week, my three business partners and I announced that Twist Image would be joining WPP. It was a very
Continue readingThe End Of Liking A Brand In A Move Towards Anti-Social Media
Be careful which brands you like, friend and follow going forward. That was the headline yesterday in The New York
Continue readingLet's Stop Mixing Up Digital Advertising With Digital Marketing
I get into this fight all of the time. When people talk to me about advertising agencies – especially ones
Continue readingMarket What Works. Get Schooled… Seth Godin Style
Are you interested in taking a very modern course in marketing? With each and every passing day, I get a
Continue readingFame Is Exhausting, So Don't Seek It Out
Don’t all famous people look exhausted? Of course that’s probably just a simple man’s interpretation and can be easily psycho-analyzed
Continue readingKeep Calm And Carry On – 5 Steps To Getting Rid Of Stress And Anxiety
Are you feeling a little stressed? Anxious? Having a panic attack here and there? We all deal with stress and
Continue readingHow Much Does It Cost?
Let’s talk about money. The marketing agency business is a strange bird. Brands are strange birds too. It’s a complex
Continue readingAmazing People Are Everywhere. Meet Rae Hoffman.
This story needs a bit of framing, so please bear with me. Back in April 2006, I was speaking at
Continue readingGrowth Hacker Marketing And The Rise Of Engineers In Marketing
If you’re a brand and you don’t believe in advertising, what do you do? The default position is to use
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