Do you truly understand the things that are being said to you at your work? This is a true story:
Continue readingTag: marketing industry
What Keeps The Chief Marketing Officer Awake At Night? – Part 2
The Chief Marketing Officer must better understand how information is created, stored, shared and capitalized upon. There is a strange
Continue readingIf You Have Ever Been Rejected… Be Like Bono
The letter read… "Thank you for submitting your tape of ‘U2‘ to RSO, we have listened with careful consideration, but
Continue readingAre Creative Types Just A Bunch Of Slackers?
When you think of creative types, what do you think of? If they are creatives and they work in the
Continue readingPlease Track Us
Every brand you like online (Amazon, Facebook, Google and more) are monitoring your every move. Are you creeped out? They’re
Continue readingYou Should Work For Free. You Should Not Work For Free.
It is the constant debate of the marketing industry: should you do spec work? There is a phase in the
Continue readingFree Summer School For Marketers
Spoiler alert: I dropped out of university. It’s true. I entered university with the best of intentions. At the same
Continue readingThe Pageview Industrial Complex
Eyeballs still matter. Ultimately, advertising has two objectives: Create awareness that something exists. Sell something. Do pageviews still matter? Whenever
Continue readingMarketers, Let Your Egos Go
What if your ideas didn’t matter? For senior marketers, it is a very humbling thought. What if your ideas, your
Continue readingDie, Thought Leaders, Die, Die, Die…
So, what do you think of my thought leadership? Ugh. Really? When you speak or write in a forum that
Continue readingWe Need a Better Definition of "Native Advertising"
What is "native advertising"? If you’re looking for marketing jargon in 2013, look no further than "native advertising." Brands, media
Continue readingBring Your Brain To Work Day
There’s a line that has been marinating in my brain for close to a year now. One of the speakers
Continue readingThe Future Of Marketing: You Connected To Your Toaster
What can media do? I was driving on the highway and spotted a billboard. It was your average, run of
Continue readingThe New Digital Minimalism
How much of what are you putting online? I was interested in a mobile app. I went to their website.
Continue readingSuccess And The Art Of Being A Self-Starter
Who is going where in the marketing world? Every week, the marketing industry trade publications highlight the comings and goings
Continue readingA Death In The Family… Missing Michael O'Connor Clark
I wish I knew Michael O’Connor Clark better. I joined Twist Image in 2002. The company already existed… sort of.
Continue readingThe Truth Behind Branding In The Digital Media Age
The digital publishers want more from the big brands. If you have been following any of the coverage from Advertising
Continue readingNative Advertising And The Trouble It Will Cause
It turns out that trying to standardize advertising sizes and formats may have been a bad idea for online advertising.
Continue readingAnother Kind Of Advertising Agency
Why is it that so many advertising professionals eventually retire and become consumer advocates? Are they atoning for their sins?
Continue readingWhat Seth Said
I’m not a marketing apologist. For everything that marketing can be, it isn’t. The truth as to why I am
Continue readingUnbranded Content Marketing
Everyone is all excited about content marketing. While the tickertape parade and confetti may be over for the excitement about
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