The most creative ideas win. If you learned nothing else from all of the news coming out of the Cannes
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Maybe It Is Time For Marketing To Move Away From "The Big Idea"
Everything we do in Marketing, Advertising and Communications comes out of "The Big Idea." It’s what drives the marketing strategy,
Continue readingThe Costanza Effect – New Thoughts On Old Marketing
It has to be one of the best episodes of Seinfeld ever (granted, I’d probably say that about every episode),
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