There’s no stopping fake news and social media politics if we don’t look at the influencers. This past Sunday, I
Continue reading
Tag: marketing mix
Generating Ideas, Differentiation And The Future of Advertising
Where do the best ideas in advertising come from? This past Sunday, I discussed where mind-blowing ideas come from in
Continue reading
The Future of Cash May Be Facebook
In Libra We Trust? Back in 2011, I published an article titled, F-Commerce – Rise Of The Facebook Consumer, that
Continue reading
The Value of Brands, Advertising Agencies and Holding Companies
The changing face of marketing agencies and the brand’s evolution. Alternative holding companies are claiming that they hold the secret
Continue reading
The Super Bowl Ads Were Better Than You Think
The Super Bowl ads were better than you think. Advertising has changed. Consumer’s tastes have changed. Advertising is a less
Continue reading
Have We Hit Peak Marketing?
Growth stage? Consolidation phase? Early days? Mature market? It seems that the growth of marketing technology was – in fact
Continue readingAll Ads Are Not Created Equal
It’s not really about whether or not advertising is inherently good or bad. Advertising is a paid channel to distribute
Continue readingThe Magic Space Of Digital Marketing Today
Does the term “digital marketing” make any sense, at this point? It’s the “digital” part that gets everyone so irritated.
Continue readingA More Elegant Question About Pricing
What’s this thing worth? Pricing has always been a fascinating area of interest. While many are quick to dismiss the
Continue readingBeing Against Programmatic
For the record: don’t be against programmatic. Programmatic is scary business for the marketing industry, but it’s here and it
Continue readingIt's Not My Job Anymore
Do brands still need to be convinced about digital marketing? It’s done. It’s over. Digital marketing is an integral component
Continue readingDigital Advertising Just Got Worse (If You Can Believe It)
It was the best of times. It was the worst of times. The year was 1994. There were only about
Continue readingWe Have No Idea If Online Ads Work
Are you doing pure branding or are you trying to make something else happen? The real issue that threatens online
Continue readingBring Back The Corporate Blog
Blogs don’t have a chance against Twitter, YouTube and Instagram. Don’t blame blogs for this, but let’s be honest: if
Continue readingShould Advertising Cost Less?
Not the best question that a marketing professional should be asking, but bear with me on this. The price of
Continue readingLet's Stop Mixing Up Digital Advertising With Digital Marketing
I get into this fight all of the time. When people talk to me about advertising agencies – especially ones
Continue readingIt's Gut Check Time For Marketing
How do you feel about the marketing dollars that are being spent at your organization? This is about much more
Continue readingCrazy, Sexy, Cool: Attributes Of The Most Clickable Ads
How entertaining is your brand? On the surface, this may seen like a simple question to answer. If you produce
Continue readingThe Failed State Of Branding
How well do you think brands are doing? Brands are going to have to face the music. It’s a ruse
Continue readingThe Porous Web
Are we close to the end of owned media? When we think of a solid marketing mix (from a promotional
Continue readingThe World Of Change(d)
The world is changing. The world has changed. Trolling through the news on Business Insider, I stumbled upon their chart
Continue reading
Never another podcast episode or article 