It turns out that human beings are making advertising more complicated than ever before. Opinions, ideas, creativity and more have
Continue readingTag: marketing mix
The Digital Push Pushes On
You can bet I’m going to sound the trumpets any time online advertising makes an impressive move. On January 19th,
Continue readingWhat Is Your Marketing Trying To Do?
The quick answer is: sell more. We can talk about building brand affinity, loyalty programs, engaging the consumers and all
Continue readingDrunk On The Social Media Kool-Aid
It’s hard not to hit a like button and come across a Social Expert, Guru on Ninja. Even the discourse
Continue readingGetting Over The Lazy
How will brands and agencies adapt? You wind up seeing/reading a lot of content online around this time year that
Continue readingA Simple Way To Rethink Your Brand Narrative
Many brands fail to realize that the branding game is not one of broadcasting and Social Media. The true marketing
Continue readingThe Next Layer Of Social Media
What’s next for Social Media? If I had a dime for every time I’ve been asked that question… More often
Continue readingThe Harsh Realities Of The Real-Time Web For Marketers
In four words: we are not prepared. The past few months have probably been all about planning for the next
Continue readingDon't Forget About Marketing
It’s commonplace to hear non-Marketers give advice like "forget about marketing" to up and coming businesses. This is a big
Continue readingQR Codes And The Great Lunchbag Letdown
Mobile Marketing professionals are very excited about QR codes and their marketing prowess. I’m a little less excited. In theory,
Continue readingWhen Mobile Eats The Internet's Lunch
As mobile becomes more important to the overall Marketing mix, will it wind up diverting funds away from the Web?
Continue readingThe Agency Of The Future
The Marketing Agency world continues to change and evolve. Just the other week, news broke that ZenithOptimedia UK will be
Continue readingAdvertisers Are Doing It Wrong
Don’t get too caught up in the extravagance of brilliant creative and leading edge advertising. It turns out consumers have
Continue readingComments And Conversations
How much value does the comments section of a Blog add to your Social Media experience? Before even getting into
Continue readingWhen The Web Is Considered An Inferior Media
Going back a few years, the Internet was not considered a credible media source. That changed, but it’s changing again.
Continue readingWorking Towards A Better Creative Brief In A Connected World
No one is going to argue that an agency is only as good as the last piece of creative work
Continue readingThe Price Is Right
When it comes to Marketing, nothing else will happen if you don’t get The Four Ps right. It’s all about
Continue readingEverything Is "With" Not "Instead Of"
Want to know if the Digital Marketing agency you’re working with truly understands the "marketing" part of your business equation?
Continue readingDigital Is The Great Disrupter
Whenever an industry shifts from physical products to digital ones, that’s when the real trouble for the traditional players starts.
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