Who doesn’t want their brand to be more likeable? Ultimately, we are in service of other people. This makes a
Continue readingTag: marketing professional
Emotion Is The Fast Lane To The Brain
We talk a lot about storytelling and brands, don’t we? Let’s reverse that thought: how many brands are actually great
Continue readingWhen Will Marketers Be More Business Focused?
It’s laughable that the vast majority of marketing professionals are still seen as those who spend the money on the
Continue readingFacebook Proves Us All Wrong (And It's Not Just Facebook)
All too often, we fall victim to a the market of one syndrome. I was on Facebook when somebody I
Continue readingThe World Is A Hyperlink
That about sums up the role of marketing today. Last week Google held their Google I/O developers conference. There were
Continue readingTime For Digital Transformation
How much will marketing change in the next five years? It’s hard for me to believe this, but it was
Continue readingShould Advertising Cost Less?
Not the best question that a marketing professional should be asking, but bear with me on this. The price of
Continue readingThe Marketing Moral Compass
Are marketer’s the most loathed human beings on earth? It is a question worthy of an answer. As a marketing
Continue readingWhen Customers Attack
Episode #390 of Six Pixels of Separation – The Twist Image Podcast is now live and ready for you to
Continue readingSPOS #390 – B2B Social Media Marketing With Paul Gillin
Welcome to episode #390 of Six Pixels Of Separation – The Twist Image Podcast. I have been friends (and following)
Continue readingWhat Does Facebook Do Next?
I had an interesting conversation the other week with a senior marketing professional of a major corporation that represents many
Continue readingThe Porous Web
Are we close to the end of owned media? When we think of a solid marketing mix (from a promotional
Continue readingGreat Storytelling – Lessons From Ira Glass
Great storytelling is a lot of very hard work. It’s sad that so many individuals (and this includes marketing professionals)
Continue readingAmazing People Are Everywhere. Meet Rae Hoffman.
This story needs a bit of framing, so please bear with me. Back in April 2006, I was speaking at
Continue reading20 Best Marketing Books Of All Time
What are the best marketing books of all time? It’s a question that I get asked, multiple times per week
Continue readingWhen Important Websites Crash
The political punditry around the healthcare website crashing is laughable. People not getting access to their healthcare is serious business.
Continue readingAre Most Advertisers Asleep At The Wheel?
Advertising used to be easy. Brands would work their respective agencies, make a media buy, create the ad, place it
Continue readingWhat Keeps The Chief Marketing Officer Awake At Night? – Part 2
The Chief Marketing Officer must better understand how information is created, stored, shared and capitalized upon. There is a strange
Continue readingThe Marketing Of Things
We put brands on everything. Think about it this way: we put brands on everything and we’re putting the Internet
Continue readingAre Brands Confusing Advertising With Marketing?
It turns out that the major advertising networks think that Yahoo made a mistake in the acquisition of Tumblr. That’s
Continue readingThe Problem With Big Data (It's Not Me, It's You)
Big data. There, I said it. For the past little while, I have watched – in astonishment – the amount
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