It’s happening. Years ago, Loic Le Meur had a startup called Seesmic that looks very different from the Seesmic that
Continue readingTag: marketing professional
The Truth About Advertising In 2013
Here’s a quote worthy of your attention: "The real fact of the matter is that nobody reads ads. People read
Continue readingMarketers, Let Your Egos Go
What if your ideas didn’t matter? For senior marketers, it is a very humbling thought. What if your ideas, your
Continue readingMaybe You Should Quit New Media
If you think it’s dumb, don’t do it. Not many marketing professionals are willing to do that. Recently, I saw
Continue readingThe Problem With Allowing Consumers To Opt Out
You have a right to opt out of anything and everything. As a marketing professional, there is nothing I hate
Continue readingWhat's More Important To A Consumer: The Price Or The Brand?
Before you go spouting off the answer to this question… Please read this article from The New York Times titled,
Continue readingDid You See That?
How valuable are stunts to a brand? Before answering that question, we have to go back in time (just a
Continue readingOthers
We don’t celebrate our differences enough. It’s somewhat ironic, sad and true. If you look at the news, there is
Continue readingWho Needs Big Data?
My, what big data you have! You really can’t toss a marketing blogger without watching the term "big data" tumble
Continue readingThe Future Of Facebook And The Newsfeed
Do you remember Facebook before the timeline… before newsfeed? I do. I loved the introduction of Facebook’s news feed when
Continue readingWe Need a Better Definition of "Native Advertising"
What is "native advertising"? If you’re looking for marketing jargon in 2013, look no further than "native advertising." Brands, media
Continue readingWhere Digital Creative Is Different
It was an interesting question. Recently, a marketing professional with a major brand asked me this question: "typically, we brief
Continue readingIn Defense Of TED
TED is the most important conference out there. TED is so much more than a conference. News was announced this
Continue readingThe New Digital Experience
So, which were your favorite Super Bowl ads from this past Sunday? It’s the time of the year when brands
Continue readingThe End Of Permission
Thankfully, Seth Godin is alive and well, otherwise, he’d be rolling over in his grave. In 1999, Godin wrote the
Continue readingIs Amazon The Future Of Media?
What happens when real consumer data meets marketing? In my next book, CTRL ALT Delete (coming out in May 2013),
Continue readingCommunicating Without Words
"Words account for only 7% of all communication." That’s one data point that has been kicking around forever. The translation
Continue readingThe Truth Behind Branding In The Digital Media Age
The digital publishers want more from the big brands. If you have been following any of the coverage from Advertising
Continue readingIn The Nick Of Real-Time
Are consumer expectations getting out of control? True story: our brand-new dryer broke down. It’s not even one year old.
Continue readingBefore You Hire A Digital Marketing Agency
"What can you do for me?" Without a question, this is the number one question I get asked when potential
Continue readingThe Trouble With Online Advertising
Is online advertising any good? Last week, DigiDay ran the news item titled, The Ad Contrarian’s Reality Check. Bob Hoffman
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