We’re getting much closer to the world of dumb clients… and that’s a smart thing. Five years ago, the conversation
Continue readingTag: marketing professional
The 10 Trends In Technology You Must Pay Attention To
"Technology" is always a funny word for Marketers. While some are starting to embrace it, the majority of Marketing Professionals
Continue readingTension As Motivation
If we’re not creating tension as a Marketing Professional, then what are we doing? Jeffrey Hayzlett (the former CMO of
Continue readingWhat The Next Five Years Will Be About
The next five years will be about direct relationships. Several years ago a leading brand contacted us (Twist Image) about
Continue readingThe Chirping Sound Of Crickets
Nothings happen unless you take action. There is no overnight success stories. Getting an audience, creating engagement and turning that
Continue readingInnovation And Talent In The Marketing Industry
When was it the business of a Marketing agency to do anything but service the needs of the brands it
Continue reading5 New Business Books That You Should Read (But Probably Never Heard Of)
There is a lot of great business book reading happening right now. Three of the bigger (and more well-known) business
Continue readingThe Future Of Display Advertising (It's Bigger Than You Think)
Banner advertising (or display advertising) has a bad rap with consumers, but it’s a driving force in the advertising community.
Continue readingFacebook Isn't (Just) A Destination
Is Facebook a valuable Marketing tool? The general discussion (or debate – depending on which Blogs and/or articles you read)
Continue readingGet Paid To Watch YouTube, Play on Facebook And Follow Twitter
That’s what I tell young people in school these days, when I’m asked to talk about Marketing as a profession.
Continue readingThe iPad And The Marketing Professional
What is your holiday season going to look like? The holidays are around the corner. The road rage of parking
Continue readingThe Most Important Thing You Can Do…
It happened twice yesterday. In the span of fours hours, two people I deeply respect said the exact same thing.
Continue readingExperience Has Nothing To Do With Your Social Media Status
Being great at getting people to follow you on Twitter or read your Blog does not make you an experienced
Continue readingThe Agency Of The Future
The Marketing Agency world continues to change and evolve. Just the other week, news broke that ZenithOptimedia UK will be
Continue readingAdvertisers Are Doing It Wrong
Don’t get too caught up in the extravagance of brilliant creative and leading edge advertising. It turns out consumers have
Continue readingDigital Marketing Inside Out
Is there one way to get your entire organization behind Digital Marketing and Social Media? Obviously, it depends on the
Continue readingSeth Godin, Avinash Kaushik, Jeffrey Gitomer And More (Oh My!)
If you live in and around the Montreal area, you should check out The Art of Marketing event on September
Continue readingCreativity In The Age of Web Analytics
Is Mad Men a true representation of how great creative happens in Marketing? In a typical Mad Men episode, research
Continue readingOn Being A Curmudgeon
When has a curmudgeon ever really done well in Marketing? Twitter, Facebook, YouTube, and especially Blogs have a very magical
Continue readingMarketing Critic
In looking at a newspaper or even more of the headier magazines, isn’t it always fascinating to see some of
Continue readingKill All Marketers
Where does Marketing land in terms of professions that are perceived to be honourable by the mass public? Something tells
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