If you look at the world of marketing agencies and technology, it becomes obvious: companies want control. Technology used to
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What A Brand Wants. What A Brand Needs.
I think that Sir Martin Sorrell is very smart when it comes to media. Those in the advertising business know
Continue readingMy 3 Words For 2019
Happy New Year! Welcome to 2019. What’s your plan? It’s day one of the new year. Are you already stressing
Continue readingIf Consultancies Are The Future Of Marketing, Why Are They Just Buying Agencies?
The death rattle for marketing agencies has been heard for the past few years. Word has it that the once
Continue readingIs The Chief Marketing Officer A Company's Weakest Link?
Marketing has become a much more important corporate function. There is no denying that. We live in a world where
Continue readingMarketing Automation Must Die
It’s been one of those weeks (and, it’s only Tuesday), so here’s a rant… Marketers… There’s a whole lot of
Continue readingUnbranded Content Marketing
Everyone is all excited about content marketing. While the tickertape parade and confetti may be over for the excitement about
Continue readingMarketing Is Dead
It’s a great blog headline that will get a lot of attention, right? The Harvard Business Review had a blog
Continue readingSlimy Sales And Marketing Tactics
Are you a salesperson? How does that sentence make you feel? Most people say that they either hate sales or
Continue readingEvolutionize Your Marketing
It seems like everyone is busy looking to their left and to their right in hopes that someone else is
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