Explosive growth on a platform does not (often) come with great marketing results for brands. If brands love one thing,
Continue readingTag: marketing strategy
Connect The Dots Marketing
Are we seeing the bigger picture? There are three disruptive technologies that are emerging. Candidly, there are many more. Candidly,
Continue readingDon't Kill Them With Kindness
How does your brand build a relationship with your customers? There’s been a long-standing saying. It goes like this: Kill
Continue readingA Strong Foundation For B2B Marketing
Here’s a line that often gets me into trouble… I do not believe that there is a huge difference anymore,
Continue readingLove Your Brand
Let’s not forget about brands. Let’s not forget about our messaging. Let’s not forget about how a brand connects to
Continue readingYour Content Is Kidding No One
How is your content marketing strategy coming along? There’s a thorn in my side. It’s a content thorn. It’s ruining
Continue readingThe End Of Agile Marketing (Before It Begins)
Is the concept of Agile Marketing a failed state? A few weeks ago, I attended a private event for Chief
Continue readingOnline Video Is Just As Expensive As TV Advertising
You have to wonder just how powerful online video advertising really is. Targeting is – more often than not –
Continue readingCrazy, Sexy, Cool: Attributes Of The Most Clickable Ads
How entertaining is your brand? On the surface, this may seen like a simple question to answer. If you produce
Continue readingThe Truth About Advertising In 2013
Here’s a quote worthy of your attention: "The real fact of the matter is that nobody reads ads. People read
Continue readingThe Failure Of Social Media
Social Media doesn’t work for the vast majority of small businesses. That was the main message in the USA Today
Continue readingThe Complexity Of Simplicity
Nobody said it was easy. As the years wane on and you gather perspectives and insights from your business, your
Continue readingThe Content Crash
At what point do consumers push back, unfriend, unfollow, unplus and whatever else? This does not spell the end for
Continue readingThe Problem Of Scale
This or that? Have you seen the regular editorial piece titled, Eat This, Not That, from Men’s Health magazine? It’s
Continue readingThe Lying Game
Distrust in a world of trust agents is problematic. On May 18th, The New York Times ran a fascinating news
Continue readingThe Early Days of Hashtag Marketing
Tweet this, get that. It’s disruption marketing at its finest. Companies are now using hashtag marketing strategies as a way
Continue readingWanting Something
How badly do you want something? It’s very interesting to think about the things we want and lay them against
Continue readingInnovation And Talent In The Marketing Industry
When was it the business of a Marketing agency to do anything but service the needs of the brands it
Continue readingWhat Type Of Content Should My Company Produce?
"What type of content should my company be producing?" This seems to be one of the most frequently asked questions.
Continue readingThe Time Has Come For The Marketing Hacker
"Measure twice, cut once." It’s a known practice in the carpentry and construction business. The idea is fairly simple: by
Continue readingGood Old Fashioned Values
If we use our traditional values in this now-digital world, we’re going to fall behind… faster. I have the pleasure
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