How badly do you want something? It’s very interesting to think about the things we want and lay them against
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Innovation And Talent In The Marketing Industry
When was it the business of a Marketing agency to do anything but service the needs of the brands it
Continue readingWhat Type Of Content Should My Company Produce?
"What type of content should my company be producing?" This seems to be one of the most frequently asked questions.
Continue readingThe Time Has Come For The Marketing Hacker
"Measure twice, cut once." It’s a known practice in the carpentry and construction business. The idea is fairly simple: by
Continue readingGood Old Fashioned Values
If we use our traditional values in this now-digital world, we’re going to fall behind… faster. I have the pleasure
Continue readingThe Followship Of Twitter
Full disclosure: I’m not the best at Twitter. Currently, when I put personal and professional time and effort into my
Continue readingThe Agency Of The Future
The Marketing Agency world continues to change and evolve. Just the other week, news broke that ZenithOptimedia UK will be
Continue readingSocial Media Fairies And Pixie Dust
Hands up if you like big oil? Anyone… anyone… Bueller… Bueller…? Was it the explosion of an oil rig that
Continue readingMarketing In Twenty Minutes (Or Less)
Let’s face it, when it comes to getting things done, most people want to do it either quick or easy
Continue readingMarketing Critic
In looking at a newspaper or even more of the headier magazines, isn’t it always fascinating to see some of
Continue readingThe Last Mile Of Marketing: Listening At The Point Of Need
There is still a strong (and growing) argument for the power of search, online social networks and how they beat
Continue readingFour Ways To Get More Value From Digital Marketing
If we’ve learned one thing about publishing and the Internet, it’s that you can’t always catch many of the great
Continue readingThe Problem With Free
If you got everything for free, do you think you think you would feel the same way about it as
Continue readingMaybe It Is Time For Marketing To Move Away From "The Big Idea"
Everything we do in Marketing, Advertising and Communications comes out of "The Big Idea." It’s what drives the marketing strategy,
Continue readingThe Agency Of The Future Is…
The Agency of the future is the Digital Marketing Agency of today. (but that’s not how they spin the news).
Continue readingYes, But Can You Seed The Blogs And Online Social Networks?
I would say "no," but some might say otherwise. I’m not naive to the point of thinking that there are
Continue readingFacebook Is Not The Answer
Take a look at some of your favourite Blog postings over the past six months. My guess is your could
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