Is brand safety the real problem for brands today? The problem with digital advertising, is that it can cheap and
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Tag: marketing technology
One (Massive) Prediction For Content Marketing In 2019
Do these types of predictions ever come true? My close friends at Content Marketing Institute have released a nice little
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Have We Hit Peak Marketing?
Growth stage? Consolidation phase? Early days? Mature market? It seems that the growth of marketing technology was – in fact
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A Simple (And Fast) Way To Gain Loyalty (Right Now)
No tricks. Nothing that takes forever. Cost effective. Simple. You can do it today. Brands often want this route to
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Social Media Consolidation And The Fate of Snapchat
Consolidation is everywhere. Does that mean that Snapchat is about to get gobbled up? There’s been a lot of heat
Continue readingThe Long Tales – The Best In Business Innovation Content – Issue #5
Welcome to the 5th edition of The Long Tales – the best in business innovation content. The news is a
Continue readingThe Long Tales – The Best In Business Innovation Content – Issue #4
Welcome to the 4th edition of The Long Tales – the best in business innovation content. At what price marketing?
Continue readingThe Long Tales – The Best In Business Innovation Content – Issue #3
Welcome to the 3nd edition of The Long Tales – the best in business innovation content. If you believe that
Continue readingThe Long Tales – The Best In Business Innovation Content – Issue #2
Welcome to the 2nd edition of The Long Tales – the best in business innovation content. If you believe that
Continue readingThe Long Tales – The Best In Marketing Innovation Content – Issue #1
Welcome to the first edition of The Long Tales – the best in marketing innovation content. If you believe that
Continue readingDo We Blame The Algorithms When Advertising Goes Wrong?
When things go wrong in advertising, it looks like brands are throwing the algorithms under the bus. And you thought
Continue readingThe Pending Influencer Marketing Bubble
If you’re looking for growth in the marketing industry, look no further than influencer marketing. The global advertising business will
Continue readingAre You Not Entertained?!?!?! How To Spend Money On Advertising (Like You Just Don't Care)
What won’t an advertiser do to get in front of your face? How does the title of this The New
Continue readingWill The Marketing Agency Of The Future Look Nothing Like The Agency Of Today?
Nearly twenty years ago, the agency of the future seemed very obvious. We launched our digital marketing agency (then it
Continue readingIs The Chief Marketing Officer A Company's Weakest Link?
Marketing has become a much more important corporate function. There is no denying that. We live in a world where
Continue readingProgrammatic Advertising Creative. Winter Is Coming.
Software eats the world. Statements like that are all fine and dandy, until they start hitting a little too close
Continue readingEvery Piece Of Your Attention Is Being Monetized
Advertising is a data-driven beast with big money underneath it. Advertising is nearly half-a-trillion dollar business (you may want to
Continue readingDo Agencies Care About Conversion?
Are you obsessed with making marketing better? What do you consider a conversion? Is it all about getting a consumer
Continue readingDisruption Of Disrupted
Opinions are not facts. Perspectives are not reality (they’re personal). I read Dan Lyons book, Disrupted: My Misadventure in the Start-Up
Continue readingLove Your Brand
Let’s not forget about brands. Let’s not forget about our messaging. Let’s not forget about how a brand connects to
Continue readingThe Advertising Agency As Scapegoat
Stuff rolls downhill. That’s a fact. In the past few months there’s been an anti-agency storm brewing. It’s not fair
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