**There is a favorite story of mine.** We all have them. My favorite story (and, the one that motivates me
Continue readingTag: marketing
The Conflict Of Media… And Digital Media
Well, this is uncomfortable. I spend a lot of time – in boardrooms and on stages across the world –
Continue readingAre You Working In Digital Marketing? You Have To Be Drunk Not To Pay Attention To This.
Want to understand what the true digital landscape looks like? Last May, I introduced you to Scott Galloway. Galloway has a
Continue readingWhat You Don't Know About David Carr
**David Carr was one of my secret weapons.** I once, jokingly, referred to myself as a *”Media Hacker”*. The title
Continue readingDay One: Mirum
**Today is a new day. Hello, [Mirum](http://www.mirumagency.com “Mirum”).** Back in 2002, when I joined [Twist Image](http://sixpixels.com “Twist Image”), I had
Continue readingFind Your Brand Expression
**Marketing is a game of differentiation.** Some might (fairly) argue that a brand’s true *”win”* happens when they’re so unique,
Continue readingWhat Really Happened At CES… And Does It Matter For Marketers?
**Do you wish that you could go to CES in Las Vegas?** For many marketers, going to the [Consumer Electronics
Continue readingHow To Think About Mobile Advertising
**Mobile ads are not Internet ads. Mobile ads are not like other ads.** Marketers can say whatever they want about
Continue readingSometimes Data Is Just Data
**So, how is all of that data working out for you?** There have been two stories in the news that
Continue readingThe Upcoming Consumer (Looks Nothing Like The Consumer We Knew)
**The consumer is changing.** This used to be a platitude. Correction. It’s a marketing parlour trick to say that *”the
Continue readingMy 3 Words For 2015
**Happy New Year! Welcome to 2015. What’s your plan?** It’s the first day of a new year, and you’re already
Continue readingDo Brands Have Rights When Their Own Data Is Used Against Them?
**This is an interesting one, isn’t it?** Here’s the deal: A direct flight from New York to San Francisco is
Continue readingFacebook Doesn't Get Small Data Right (And You're Worried About Big Data?)
**There was a lot of grumpy folks complaining about [Facebook](https://www.facebook.com/mitchjoel “Facebook”) (again) lately.** I can understand why some folks might
Continue readingBe Kind To Brands
**My holiday wish: be kind to brands.** I know what you’re thinking. For some, it’s a holy day. Should we
Continue readingThe Thing About Serial And The Golden Age Of Podcasting
**”Did you catch the season finale of Serial?”** If you’re into podcasting (like I am), there is not a finer
Continue readingContent Marketing Is Dead (But There's Always This)…
**Content Marketing is dead. Right? That didn’t take long.** I’ve been reading this notion of *”too much content and not
Continue readingLearn A New (Digital) Language
**Sure, who doesn’t have the time to learn a new language?** Wondering about the intersection of marketing and technology can
Continue readingThe Point Of Creativity In Business
**The point of creativity in business is to tell and/or sell.** For some reason, the statement above is seen (by
Continue readingThe Power To Smile In A Digital World
**What does true customer service look like?** Marketing is edging ever-closer to customer service, and vice-versa. That may not be
Continue readingThe Instagram That You Hardly Know
**There are a lot of people sharing pictures on [Instagram](http://instagram.com/mitchjoel/ “Instagram”).** It’s a trap to think that Instagram is an
Continue readingWhat's Next For Marketing?
**Who isn’t fascinated with where the world is going?** In this day and age, the most paranoid amongst us (yes,
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