Digital is everything. Are you listening? I read the following quote from a recently published Forrester report titled, The Future
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How To Suck As A Brand (With Grace)
There are two trains of thought when it comes to brutal brands: They’re so bad that they don’t even know
Continue readingEmotion Is The Fast Lane To The Brain
We talk a lot about storytelling and brands, don’t we? Let’s reverse that thought: how many brands are actually great
Continue readingWhen Will Marketers Be More Business Focused?
It’s laughable that the vast majority of marketing professionals are still seen as those who spend the money on the
Continue readingWearables May Not Be The Marketer's Next Playground
Everyone is going to have the iWatch from Apple, right? Well, we don’t even know if it’s going to be
Continue readingHow To Think And Be A Creator
Are you an Entrepreneur? Are you entrepreneurial? There is an implied pressure on people in the workplace today, that if
Continue readingA Simple Way To Get Great At Writing
Do you want to make more money? It’s the ultimate question, isn’t it? If a brand or an individual are
Continue readingContent As Advertising
So, are you sick of the term Native Advertising? Back in February 2013, I penned an article for Harvard Business
Continue readingThe 7 Deadly Sins Of Digital Marketing In 2014
Have we solved the most basic of questions for our digital marketing efforts? I would argue that the vast majority
Continue readingFacebook Proves Us All Wrong (And It's Not Just Facebook)
All too often, we fall victim to a the market of one syndrome. I was on Facebook when somebody I
Continue readingMarketing Fails When You Shift Instead Of Elevate
What are you really doing with your marketing dollars? Digital media advertising is now bigger than TV advertising. I didn’t
Continue readingThe End Of The Dial Tone
Things change quicker than most of us realize. If you speak to marketers about how they are doing in relation
Continue readingThe Chasm Between Knowing And Doing
We have terrible habits, don’t we? I have so many issues. There are nights when I go to bed without
Continue readingThe World Is A Hyperlink
That about sums up the role of marketing today. Last week Google held their Google I/O developers conference. There were
Continue readingDecide Now: Pageviews Or Real Depth
It’s hard to get both. Pageviews, clicks, shares… that is the common currency of online marketing these days. Don’t kid
Continue readingThe Marketing Of Permission
Have you ever tried to unsubscribe from an email newsletter? I don’t know about you, but I handle multiple personal
Continue readingThe Only Screen That Matters
The only screen that matters is the screen that is in front of me. Welcome to the one screen world.
Continue readingTime For Digital Transformation
How much will marketing change in the next five years? It’s hard for me to believe this, but it was
Continue readingWe Have No Idea If Online Ads Work
Are you doing pure branding or are you trying to make something else happen? The real issue that threatens online
Continue readingThese Two Data Points Demonstrate What's So Wrong With Marketing Today
You will have to read this twice. It’s that incomprehensible. There was an article published today in Marketing Charts titled,
Continue readingSo You Think You Can Be A Marketer
What do you think it takes to make it as a marketer? The answer used to be a lot easier.
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