**Mobile ads are not Internet ads. Mobile ads are not like other ads.** Marketers can say whatever they want about
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Sometimes Data Is Just Data
**So, how is all of that data working out for you?** There have been two stories in the news that
Continue readingThe Upcoming Consumer (Looks Nothing Like The Consumer We Knew)
**The consumer is changing.** This used to be a platitude. Correction. It’s a marketing parlour trick to say that *”the
Continue readingMy 3 Words For 2015
**Happy New Year! Welcome to 2015. What’s your plan?** It’s the first day of a new year, and you’re already
Continue readingDo Brands Have Rights When Their Own Data Is Used Against Them?
**This is an interesting one, isn’t it?** Here’s the deal: A direct flight from New York to San Francisco is
Continue readingFacebook Doesn't Get Small Data Right (And You're Worried About Big Data?)
**There was a lot of grumpy folks complaining about [Facebook](https://www.facebook.com/mitchjoel “Facebook”) (again) lately.** I can understand why some folks might
Continue readingBe Kind To Brands
**My holiday wish: be kind to brands.** I know what you’re thinking. For some, it’s a holy day. Should we
Continue readingThe Thing About Serial And The Golden Age Of Podcasting
**”Did you catch the season finale of Serial?”** If you’re into podcasting (like I am), there is not a finer
Continue readingContent Marketing Is Dead (But There's Always This)…
**Content Marketing is dead. Right? That didn’t take long.** I’ve been reading this notion of *”too much content and not
Continue readingLearn A New (Digital) Language
**Sure, who doesn’t have the time to learn a new language?** Wondering about the intersection of marketing and technology can
Continue readingThe Point Of Creativity In Business
**The point of creativity in business is to tell and/or sell.** For some reason, the statement above is seen (by
Continue readingThe Power To Smile In A Digital World
**What does true customer service look like?** Marketing is edging ever-closer to customer service, and vice-versa. That may not be
Continue readingThe Instagram That You Hardly Know
**There are a lot of people sharing pictures on [Instagram](http://instagram.com/mitchjoel/ “Instagram”).** It’s a trap to think that Instagram is an
Continue readingWhat's Next For Marketing?
**Who isn’t fascinated with where the world is going?** In this day and age, the most paranoid amongst us (yes,
Continue readingI Want To See Ads!
**”Of course, you want to see ads, you’re in marketing!”** That’s not what I mean. Here’s the scene: I’ve been
Continue readingWhy I Hate Black Friday
**Everyone Loves A Good Deal.** Say what you will about [Best Buy](http://www.bestbuy.com “Best Buy”), but I love getting their newspaper
Continue readingWonder Through Life. Don't Wander Through Life.
Wonder Through Life. Don’t Wander Through Life. **What is your purpose?** Too many people wander through life. I prefer to
Continue readingThe Internet Is Not Just Another Advertising Channel
**Advertising Agencies Have Got It All Wrong.** It seems like an easy cop out. In fact, one could argue that
Continue readingBusiness Transformation. From Marketers To Makers.
Imagine. Imagine if someone pulled you aside, and asked you to change everything about yourself. They wanted you to change
Continue readingComedians In Cars Getting Organic Reach
Jerry Seinfeld doesn’t have a throttling problem. Facebook is making more changes to the newsfeed that look to cripple the
Continue readingAll Filler. No Killer.
Everyone wants a hit. That was the general sentiment around the rehearsal spaces when I studied music in college. Some
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