In an effort to better involve themselves in social media, many brands still attempt to decide which channel to hop
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Market What Works. Get Schooled… Seth Godin Style
Are you interested in taking a very modern course in marketing? With each and every passing day, I get a
Continue readingWhere Is The User Manual?
How does that coffee machine work? I’m not a big coffee drinker. Too much caffeine does not play well with
Continue readingThe Secret Life Of Social Media
Shhhh, don’t tell anybody anything (even though I just posted this secret online for anyone to see). It has been
Continue readingCrazy, Sexy, Cool: Attributes Of The Most Clickable Ads
How entertaining is your brand? On the surface, this may seen like a simple question to answer. If you produce
Continue readingHow To Reboot Your Marketing – A Quick Video Primer
Are you ready to reboot your business? My second business book, CTRL ALT Delete, came out late last year. As
Continue readingThe End Of Customer Service
Now that everyone complains… nobody cares when there is a complaint. There was a time (not that long ago), when
Continue readingThe Failed State Of Branding
How well do you think brands are doing? Brands are going to have to face the music. It’s a ruse
Continue readingThe Marketing Moral Compass
Are marketer’s the most loathed human beings on earth? It is a question worthy of an answer. As a marketing
Continue readingIt's All Just Dumb Luck
Selling a lot of books is very hard. Making a video go viral is very hard. Creating a billion dollar
Continue readingHacking Art Education And The Creative Experience
Is an education worth it? Is an education in art school worth it? There are many marketers that have (or
Continue readingThe Next Great Marketing Disruption
Last week was a weird week. I was in New York speaking at the National Retail Federation‘s Big Show in
Continue readingWhat's Bigger Than Big Data?
How’s your big data business strategy coming along? I jokingly tell colleagues in the marketing world, that you can’t throw
Continue readingChange Your Marketing. Change Your Brain.
Don’t stop advertising. Don’t stop marketing. Let’s agree to stop the madness. Do a quick search online for the "death
Continue readingReboot: Marketing With Inc. Magazine
WARNING: Self-promotional blog post ahead… I am excited to announce that starting tomorrow, I will be a regular contributor to
Continue readingMy 3 Words For 2014
Happy New Year! Welcome to 2014. What’s your plan? I was never a fan of goal-setting… and even less of
Continue readingGet Yourself In Fighting (Mental) Shape For 2014
It’s the day after Christmas. Some are taking it easy. Others are sorting through their holiday gifts and deciding what
Continue readingWhat Does Facebook Do Next?
I had an interesting conversation the other week with a senior marketing professional of a major corporation that represents many
Continue readingThe Porous Web
Are we close to the end of owned media? When we think of a solid marketing mix (from a promotional
Continue readingFame Is Exhausting, So Don't Seek It Out
Don’t all famous people look exhausted? Of course that’s probably just a simple man’s interpretation and can be easily psycho-analyzed
Continue readingGreat Storytelling – Lessons From Ira Glass
Great storytelling is a lot of very hard work. It’s sad that so many individuals (and this includes marketing professionals)
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