How much wood could a woodchuck chuck if a woodchuck could chunk would? Time is always the number one concern
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Your Brand Is Tweeting Too Much
How much is too much Twitter, Facebook, YouTube, Pinterest for a brand? It’s getting ugly out there. Brands and fellow
Continue readingAre Creative Types Just A Bunch Of Slackers?
When you think of creative types, what do you think of? If they are creatives and they work in the
Continue readingIs Smart Marketing An Oxymoron?
We need to forget about the idea of mobile marketing and start focusing on smart marketing. In my second business
Continue readingSay Cheese! Instagram Allows Entrepreneurs To Start A Business In A Snap (Literally)
There are a few converging global forces at play that are creating a new marketing and business opportunity, unlike anything
Continue readingFacebook Is About To Explode (In A Good Way)
Facebook is just getting started. That may come as a shock to some. It may not seem all that illuminating
Continue readingYou Should Work For Free. You Should Not Work For Free.
It is the constant debate of the marketing industry: should you do spec work? There is a phase in the
Continue readingGreat Advertising (From An Unexpected Brand)
Have you seen this ad? When was the last time you paid attention to a commercial about toilet paper? Or
Continue readingAre Brands Confusing Advertising With Marketing?
It turns out that the major advertising networks think that Yahoo made a mistake in the acquisition of Tumblr. That’s
Continue readingThe Problem With Big Data (It's Not Me, It's You)
Big data. There, I said it. For the past little while, I have watched – in astonishment – the amount
Continue readingAn Advertising Tide Probably Won't Raise All Of The Boats
There has been a lot of talk online about the end of advertising lately. Whether it’s a new book on
Continue readingThe Depressing State Of Social Media Marketing
How do you think brands are doing when it comes to social media marketing? My friend, Chris Brogan (co-author with
Continue readingHow Does Influence Work?
How much control do you really think that you have over your decisions? In fact, it’s actually pretty scary once
Continue readingShort(er) Form Video
It’s happening. Years ago, Loic Le Meur had a startup called Seesmic that looks very different from the Seesmic that
Continue readingThe New Convergence
This is not about media convergence. It’s about something bigger. Things change. Things change so fast that sometimes, it’s hard
Continue readingThe New Face Of Content Marketing
How much content is too much content when it comes to a brand? It’s a slippery slope for most brands
Continue readingThe Pageview Industrial Complex
Eyeballs still matter. Ultimately, advertising has two objectives: Create awareness that something exists. Sell something. Do pageviews still matter? Whenever
Continue readingWant To Join Seth Godin And Me For A CTRL ALT Delete Book Launch At Google In NYC?
It’s actually a private book launch party for CTRL ALT Delete. On June 17th, 2013, Google in New York City
Continue readingThe End Of Work-Life Balance
We have a problem when it comes to work-life balance. There is no such thing. This past month, I attended
Continue readingThe Inferior Brand
Not everyone works for Apple. Not everyone has a brand like Google. In fact, the vast majority of us probably
Continue readingThe Accidental Marketer
Sometimes, the biggest lessons in marketing come from the strangest places. Selling a book is a lot of hard work.
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