If you’re a brand and you don’t believe in advertising, what do you do? The default position is to use
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Leadership Skills For Life Or How To Ask Better Questions
Do you truly understand the things that are being said to you at your work? This is a true story:
Continue readingThe Failing State Of Content Marketing
Simply put: there is too much content in too many places. While some may contend that the "cream always rises
Continue readingThinking About Starting A Business? Welcome To The Art Of Small Business! Now, Check Out What You Can Win…
Are are looking for an event to help inspire your entrepreneurial and creative spirit? The Art of Small Business is
Continue readingWhat Keeps The Chief Marketing Officer Awake At Night? – Part 2
The Chief Marketing Officer must better understand how information is created, stored, shared and capitalized upon. There is a strange
Continue readingOpt In To Your Work
It’s hard not to be inspired after spending some time at the Googleplex. It’s a sprawling campus in Mountain View,
Continue readingThe End Of Privacy… The Beginning Of Personalization
Marketers are at a precarious crossroads (whether they know it or not). In my latest business book, CTRL ALT Delete,
Continue readingA Simple (But Hard) Truth That Will Change Your Marketing Forever
It’s about something more than authenticity. It is, somewhat, amazing that we live in a day and age when people
Continue readingIf You Have Ever Been Rejected… Be Like Bono
The letter read… "Thank you for submitting your tape of ‘U2‘ to RSO, we have listened with careful consideration, but
Continue readingWhat Keeps The Chief Marketing Officer Awake At Night? – Part 1
There is no doubt that the current role of the Chief Marketing Officer is fundamentally changing. What was once considered
Continue readingSome Of The Best (Non-Marketing) E-Newsletters To Make You A Better Business Leader
Where do you find the things that inspire you? It should come as no surprise that content about marketing and
Continue readingThe Marketing Of Things
We put brands on everything. Think about it this way: we put brands on everything and we’re putting the Internet
Continue readingHow Did You Do That? It's Magic!
You can blame The Ninja on this one. I call Christopher S. Penn, "The Ninja," for a myriad of reasons.
Continue reading7 Reasons Why Marketers Should Be Twerking Miley Cyrus
Talk about a whole bunch of keywords in a headline that I never thought that I would ever write. But,
Continue reading10,000 Hours And 20% Of Your Work Time
How much wood could a woodchuck chuck if a woodchuck could chunk would? Time is always the number one concern
Continue readingYour Brand Is Tweeting Too Much
How much is too much Twitter, Facebook, YouTube, Pinterest for a brand? It’s getting ugly out there. Brands and fellow
Continue readingAre Creative Types Just A Bunch Of Slackers?
When you think of creative types, what do you think of? If they are creatives and they work in the
Continue readingIs Smart Marketing An Oxymoron?
We need to forget about the idea of mobile marketing and start focusing on smart marketing. In my second business
Continue readingSay Cheese! Instagram Allows Entrepreneurs To Start A Business In A Snap (Literally)
There are a few converging global forces at play that are creating a new marketing and business opportunity, unlike anything
Continue readingFacebook Is About To Explode (In A Good Way)
Facebook is just getting started. That may come as a shock to some. It may not seem all that illuminating
Continue readingYou Should Work For Free. You Should Not Work For Free.
It is the constant debate of the marketing industry: should you do spec work? There is a phase in the
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