Have you seen this ad? When was the last time you paid attention to a commercial about toilet paper? Or
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Are Brands Confusing Advertising With Marketing?
It turns out that the major advertising networks think that Yahoo made a mistake in the acquisition of Tumblr. That’s
Continue readingThe Problem With Big Data (It's Not Me, It's You)
Big data. There, I said it. For the past little while, I have watched – in astonishment – the amount
Continue readingAn Advertising Tide Probably Won't Raise All Of The Boats
There has been a lot of talk online about the end of advertising lately. Whether it’s a new book on
Continue readingThe Depressing State Of Social Media Marketing
How do you think brands are doing when it comes to social media marketing? My friend, Chris Brogan (co-author with
Continue readingHow Does Influence Work?
How much control do you really think that you have over your decisions? In fact, it’s actually pretty scary once
Continue readingShort(er) Form Video
It’s happening. Years ago, Loic Le Meur had a startup called Seesmic that looks very different from the Seesmic that
Continue readingThe New Convergence
This is not about media convergence. It’s about something bigger. Things change. Things change so fast that sometimes, it’s hard
Continue readingThe New Face Of Content Marketing
How much content is too much content when it comes to a brand? It’s a slippery slope for most brands
Continue readingThe Pageview Industrial Complex
Eyeballs still matter. Ultimately, advertising has two objectives: Create awareness that something exists. Sell something. Do pageviews still matter? Whenever
Continue readingWant To Join Seth Godin And Me For A CTRL ALT Delete Book Launch At Google In NYC?
It’s actually a private book launch party for CTRL ALT Delete. On June 17th, 2013, Google in New York City
Continue readingThe End Of Work-Life Balance
We have a problem when it comes to work-life balance. There is no such thing. This past month, I attended
Continue readingThe Inferior Brand
Not everyone works for Apple. Not everyone has a brand like Google. In fact, the vast majority of us probably
Continue readingThe Accidental Marketer
Sometimes, the biggest lessons in marketing come from the strangest places. Selling a book is a lot of hard work.
Continue readingStaggering Stats And The New Reality
Have you seen the CTRL ALT Delete experience yet? My latest book, CTRL ALT Delete, came out two days ago.
Continue readingWelcome To The One Screen World
Channel surfing got weird. There was this episode of All-Star Celebrity Apprentice this season that revolved around each team’s ability
Continue readingThe Truth About Advertising In 2013
Here’s a quote worthy of your attention: "The real fact of the matter is that nobody reads ads. People read
Continue readingThe Niche Of Things And Other Stuff
When was the last time you went to a conference and took twelve pages of detailed notes? Here’s a truism:
Continue readingIf Someone Is Watching, You Will Pedal Faster
We are creatures of evolution. No matter how hard we try to deny it. Marketing is about understanding the human
Continue readingYou Don't Have A Branding Problem…
You have a marketing problem. How many meetings have you sat in where people want to refresh the logo, redo
Continue readingTwo Terms Marketers Need for Today's Media Landscape
We thought that the Internet would bring with it a whole wave of new media disruption. We were unprepared for
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