Pitching new business is never easy. I was deeply moved by the book, The Art Of The Pitch, by Peter
Continue readingTag: marketing
In A World Of Too Much To Know
Episode #301 of Six Pixels of Separation – The Twist Image Podcast is now live and ready for you to
Continue readingSPOS #301 – Knowing Things With David Weinberger
Welcome to episode #301 of Six Pixels Of Separation – The Twist Image Podcast. David Weinberger is a true thinker
Continue readingThe Drug Of Content
At what point will the proverbial levee break? Marketers are busy telling their clients to start producing content or suffer
Continue readingThe Church And State Of Advertising
Are marketers poisoning the well? When I first started publishing music magazines back in the nineties, I kept running into
Continue readingIs Nike A Technology Company?
Episode #300 of Six Pixels of Separation – The Twist Image Podcast is now live and ready for you to
Continue readingSPOS #300 – Jaffe And Joel #21 (Across The Sound 21.20)
Welcome to episode #300 of Six Pixels Of Separation – The Twist Image Podcast. This is also episode #21.20 of
Continue readingNo Pictures Allowed
I nearly got kicked out of a furniture store yesterday. Apparently, I broke a very strict rule of "no photography"
Continue readingThe Realities Of Being Brandwashed
Episode #299 of Six Pixels of Separation – The Twist Image Podcast is now live and ready for you to
Continue readingSPOS #299 – Brandwashed With Martin Lindstrom
Welcome to episode #299 of Six Pixels Of Separation – The Twist Image Podcast. I was honored to share the
Continue readingHorizontal Marketing
Warning: this going to sound self-serving: Marketing has to stop being a vertical within the business and must become horizontal
Continue readingHow To Get What You Want
Negotiations are the toughest part of the marketing business. Whether you’re negotiating a new contract, your salary or even a
Continue readingMarketing Philosophy (It's Squiggly Too)
This is how I think… or, rather, how I’m thinking about things today. I’m a big fan Chris Taylor over
Continue readingThe Future Of Television Is Social
Episode #298 of Six Pixels of Separation – The Twist Image Podcast is now live and ready for you to
Continue readingSPOS #298 – Social TV With Mike Proulx And Stacey Shepatin
Welcome to episode #298 of Six Pixels Of Separation – The Twist Image Podcast. We used to watch TV at
Continue readingEmbrace The Squiggly
How did you get here? I’m fascinate by people and their career paths – especially the marketing professionals. Do you
Continue readingAre Those Robots or People Clicking on Your Site?
The robots have landed. It should come as no surprise to you that some of the traffic to your websites
Continue readingCreativity Takes A Lot Of Hard Work
Episode #297 of Six Pixels of Separation – The Twist Image Podcast is now live and ready for you to
Continue readingSPOS #297 – The Hard Work Of Creativity With Julie Burstein
Welcome to episode #297 of Six Pixels Of Separation – The Twist Image Podcast. How does creativity happen? Does it
Continue readingThe Early Days of Hashtag Marketing
Tweet this, get that. It’s disruption marketing at its finest. Companies are now using hashtag marketing strategies as a way
Continue readingRise Of The Indie Brand
The art of marketing is a fascinating beast. Last week, I had the pleasure of delivering the opening keynote address
Continue reading