Is it ok to change your mind about something you really believe in? For years I’ve been telling brands that
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The Price Is Right
When it comes to Marketing, nothing else will happen if you don’t get The Four Ps right. It’s all about
Continue readingThere Will Be Blood
Why do so many companies struggle with Digital Marketing, the Internet and the mobile platform? If this Blog has done
Continue readingThe Importance Of Personal Branding And The Challenge That Comes With It
Episode #205 of Six Pixels of Separation – The Twist Image Podcast is now live and ready for you to
Continue readingSPOS #204 – Jaffe And Joel #5 (Across The Sound #5.20)
Welcome to episode #204 of Six Pixels Of Separation – The Twist Image Podcast. Joseph Jaffe is widely regarded as
Continue readingLife Is Marketing
We often forget that everything we do is Marketing. Even if we don’t like the term “marketing.” Even if it
Continue readingMarketing Critic
In looking at a newspaper or even more of the headier magazines, isn’t it always fascinating to see some of
Continue readingThe Truth (And Value) In Advertising
Sometimes, it is not about creating something new for an existing brand, because it should be more about ensuring that
Continue readingMedia Hacks Audio Podcast #29 Is Now Live
Episode #203 of Six Pixels of Separation – The Twist Image Podcast is now live and ready for you to
Continue readingSPOS #203 – Media Hacks #29
Welcome to episode #203 of Six Pixels Of Separation – The Twist Image Podcast. This is also episode #29 of
Continue readingIn The End, It's All About The Stories We Tell
Marketing is about telling great stories. Living a happy and successful life is about the stories we tell ourselves. Sometimes,
Continue readingMoving Closer To The Cloud
Why do we have to deal with computer crashes anymore? Why do we still have to deal with data being
Continue readingKill All Marketers
Where does Marketing land in terms of professions that are perceived to be honourable by the mass public? Something tells
Continue readingThe Last Mile Of Marketing: Listening At The Point Of Need
There is still a strong (and growing) argument for the power of search, online social networks and how they beat
Continue readingMedia Hacks Audio Podcast #28 Is Now Live
Episode #202 of Six Pixels of Separation – The Twist Image Podcast is now live and ready for you to
Continue readingSPOS #202 – Media Hacks #28
Welcome to episode #202 of Six Pixels Of Separation – The Twist Image Podcast. This is also episode #28 of
Continue readingWhat Should I Do Online?
It’s been nearly two decades since I’ve been using the Internet as a both a communication and marketing channel. Over
Continue readingThe Easy Way To Get A Job In Marketing, Advertising And Social Media
Be creative and interesting… Then, have the skills to deliver and back it up. Don’t forget: that initial creativity also
Continue readingKids And The Haul – The Emerging Haul Video Trend
When was the last time you sat down with friends and family after coming home from the shopping mall to
Continue readingJeffrey Gitomer Talks Marketing, Sales, Personal Branding And Social Media
Episode #201 of Six Pixels of Separation – The Twist Image Podcast is now live and ready for you to
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