The following is a cross-post from the Sparksheet Blog. It was an interview conducted with me by Spafax Editorial Director,
Continue readingTag: mass media
Make It Personal
"It’s nothing personal, it’s just business." How many times have you heard that line in your life? How does your
Continue readingThe Miracle Of Publishing
Many of us are in awe over what’s happening to the newspaper industry. Many of us worry that the book
Continue readingMaking Things Click Online Is Smart Business
If there’s one conversation happening around the water cooler right now, it is how to figure out what’s working in
Continue readingThe Present And Future Of Media – Big Trouble Or Huge Opportunity?
Five very interesting, very different and very scary news items just crawled across the wire (or Google Reader – depending
Continue readingThe Business Of Blogging
Maybe all of those Bloggers taking $500 per Blog post from advertisers to post about their brands, products and services
Continue readingRecommendation Engines As The Future Of News
Do you like reading the news online, or do you prefer to read the news, copy and paste the link
Continue readingAlways Remember Marketing Is Not Advertising
It’s not just traditional mass media advertising that is being affected by the economy. It turns out that Web advertising
Continue readingI Like To Watch… And So Do You
How is your screen time spent? Online? TV? on your iPhone? The common thought – especially with those engaged in
Continue readingThe Rapid Growth Of Twitter With The Stats To Prove It
There were some fascinating statistics released recently from Nielsen Online about the growth of Twitter. These stats will blow you
Continue readingOn Journalism
If you’re interested in a career in Journalism, think long and hard about what it will mean to "be" a
Continue readingSpam Is Spam
Just because there are new channels with which you can communicate with a mass audience, it does not give you
Continue readingGet Out Of Your Own Way
Here are some of the more common things you probably hear about New Media, Digital Marketing and Social Media: –
Continue readingWhat If?
Have you ever, really, asked yourself a "What if?" question? Do you remember the Marvel Comics series titled, What If?
Continue readingIncredible Sources
One of the primary complaints that traditional journalism and the newspaper industry has of the digital channel is that is
Continue readingEthics In Blogging For Dollars
Some people buy magazines and don’t mind the advertorials at all. Some people pay for cable and don’t mind spending
Continue readingStop The Press
For nearly 150 years, Denver’s Rocky Mountain News daily newspaper has been published. Today, it stopped the presses forever. The
Continue readingAttention PR People: Here's How To Pitch A Writer
You would think that after the countless years of Bloggers calling out PR professionals on bad pitches that things would
Continue readingDigital Revolution Towards A Brave New World
There are two big events happening in the business world today simultaneously. Both are going on all around us, but
Continue readingMass Media Lazy
Sometimes you don’t want to leave any comments on a Blog, respond to a Twitter message, update your Facebook status
Continue reading10 Twitter Users That Every Marketing Professional Should Follow
If you are using the micro-Blogging platform Twitter you may have noticed something interesting over the past month or so:
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