When is the right time to tweet? I have a very special place in my heart for the city of
Continue readingTag: mass media
Bitcoin And The Future Of Business
Facebook is a license to print money. As far as social media goes and the growth of online social networking,
Continue readingDo Robots Make Better Marketers Than Humans?
It turns out that human beings are making advertising more complicated than ever before. Opinions, ideas, creativity and more have
Continue readingWhere Digital Creative Is Different
It was an interesting question. Recently, a marketing professional with a major brand asked me this question: "typically, we brief
Continue readingThe Future Of Marketing: You Connected To Your Toaster
What can media do? I was driving on the highway and spotted a billboard. It was your average, run of
Continue readingThe Homogeny Of Social Media
What happened to the idea that social media would be a different kind of media? As I sat in the
Continue readingThe Perfect Marketing Strategy That Fell Out Of The Sky…
When someone jumps from the edge of space back to earth and it’s all supported by one brand, you know
Continue readingThe Power Of Direct Relationships
The one with the direct relationship wins. As a customer, who would you prefer to share your personal information with
Continue readingAre You In The Business of Awesome?
It’s hard to be great in business today. It’s not that businesses don’t try, it’s that their every waking move
Continue readingThe Internet Could Be Closed For Business
Once upon a time… It wasn’t too long ago that many media pundits felt that the Internet would tip the
Continue readingIs Social Media Too Good To Be True?
Has the Internet turned into a wasteland of hollow ideas and groupthink? Is it possible that in a day and
Continue readingThe Blog Of Awesome
In a sea of content, how do you make your stuff stand out? This was one of the questions I
Continue readingCan Breastfeeding Save Time Magazine?
When was the last time you discussed Time Magazine around the dinner table? I found myself giving a dissertation on
Continue readingA Simple Way To Rethink Your Brand Narrative
Many brands fail to realize that the branding game is not one of broadcasting and Social Media. The true marketing
Continue readingOn Weirdoes, The Long Tail, Seth Godin And You
Here Comes The Weirdoes On Page 16 of the business book, We Are All Weird, by one of the world’s
Continue readingOnline Advertising's Greatest Trick
The greatest trick the Devil ever pulled was convincing the world he didn’t exist. The greatest trick online advertising ever
Continue readingThe Value (And Waste) Of Twitter
I often feel like I suck at Twitter. Besides the fact that I’m not all that comfortable with the public
Continue readingMarketing – A New Dawn
Is this just the natural evolution of Marketing or is this a complete revolution? It doesn’t matter anymore. If this
Continue readingThe New Gatekeepers
Blogging did many cool things to our world, but the coolest thing it did was remove the Gatekeepers. The first
Continue readingThe Biggest Mistake Brands Make When It Comes To Social Media
What is the biggest mistake that brands make when it comes to Social Media? Without question, this is the number
Continue readingThe Me Media
What makes the New Media interesting? For some, it’s the many new voices who can now find an audience. Whether
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