In the end, the buying and selling of Myspace will be a positive business move for News Corp. I realize
Continue readingTag: mass media
What The World Needs Now Is More Media Hackers
Do you think that traditional mass media companies are really going to invent the future of media? It doesn’t look
Continue readingSix Links Worthy Of Your Attention #51
Is there one link, story, picture or thought that you saw online this week that you think somebody you know
Continue readingThe Age Of Accountability
How well is your Marketing performing? It’s amazing to think that in the mass media age, this was not an
Continue readingDeath Of The Teaser Campaign
Most brands want to slowly build up a semblance of buzz prior to a big product launch, but that could
Continue readingSix Links Worthy Of Your Attention #50
Is there one link, story, picture or thought that you saw online this week that you think somebody you know
Continue readingUncoupling Everything
Do the great brands drive you to them or do the great brands put themselves everywhere? The Web used to
Continue readingSix Links Worthy Of Your Attention #47
Is there one link, story, picture or thought that you saw online this week that you think somebody you know
Continue readingMoving People Creates Movements
What is art? It’s a question that has been asked for as long as humans have done acts of creativity
Continue readingThe Value Of Utilitarianism Marketing
It’s a cluttered world. It’s an even more cluttered Marketing world. Brands still think it’s all about the pomp and
Continue readingSix Links Worthy Of Your Attention #44
Is there one link, story, picture or thought that you saw online this week that you think somebody you know
Continue readingThe Drug Of "Next"
The ability to focus is an ability laden with complexity. I’m staring at my iPhone 3GS and wondering why I
Continue readingSix Links Worthy Of Your Attention #40
Is there one link, story, picture or thought that you saw online this week that you think somebody you know
Continue readingThe Ugly Truth About Business Models And The Advertising Scapegoat
Here’s a thought: when you’re developing your business, think about the revenue model as you’re developing your product or service.
Continue readingMaking Sense Of The Mess
When are we going to learn that millions of followers does not always equal influence? It’s a mass media lie
Continue readingThe Interactive Imperative
Forget everything you read online. Forget about whether or not you should be more engaged on Twitter or Facebook. Forget
Continue readingDemand Better Content
How would you feel if you found out that everything you are reading in the newspaper was chosen for you
Continue readingGet More Media Savvy
You have probably seen enough instances of immaturity in the Social Media channels to make you feel like this is
Continue readingWhat You Always Need To Remember About The Internet
Your information is not (really) yours… and it’s everywhere. The news last week was littered (once again) with WikiLeaks. In
Continue readingThe Power Of Comments
It’s not easy to create a platform that truly engenders comments. That’s true whether we’re talking about a Blog, Podcast,
Continue readingBlogging And Podcasting As A Business Model
The question is not if you can make money from Blogging and Podcasting, the question is how. There are many
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