Episode #215 of Six Pixels of Separation – The Twist Image Podcast is now live and ready for you to
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SPOS #215 – Media Hacks #34
Welcome to episode #215 of Six Pixels Of Separation – The Twist Image Podcast. This is also episode #34 of
Continue readingPeople Pay For Value – Their Value, Not Yours
Why do so many products, services and brands grapple with such a very basic concept: people pay for value. But,
Continue readingBrands Are Terrible At Twitter (Brands Are Terrific At Twitter)
If only 16% of all brand tweets on Twitter are conversational, would you say that brands are totally screwing it
Continue readingAn Open (And Closed) Case For Business In A Digital World
Can a business culture be both open and closed? WikiLeaks scared everybody last week. How is it possible that one
Continue readingThe Internet As Your Birthright
As much as democracy and the right to a fair trial, so too is connectivity and access to the Internet.
Continue readingSix Links Worthy Of Your Attention
Is there one link, story, picture or thought that you saw online this week that you think somebody you know
Continue readingOn Being A Curmudgeon
When has a curmudgeon ever really done well in Marketing? Twitter, Facebook, YouTube, and especially Blogs have a very magical
Continue readingSix Links Worthy Of Your Attention
Is there one link, story, picture or thought that you saw online this week that you think somebody you know
Continue readingThank Social Media For The Next Phase In Human Evolution
What do you do with your down time? The average Canadian watches more than 25 hours of television every week
Continue reading500 Million
Today was a big day. Not just for Facebook, but for Digital Marketing and Social Media. When 500 million people
Continue readingPresentist
Where is all of this Social Media and Internet stuff heading? That is – without question – the #1 question
Continue readingWhen The Web Is Considered An Inferior Media
Going back a few years, the Internet was not considered a credible media source. That changed, but it’s changing again.
Continue readingTelevision At The Crossroads
Did you hear? The future of television is… wait for it… 3D! While everybody is busy running over to their
Continue readingIt Is What It Is And It Does What It Does
Social Media (or any other form of Marketing and Communications) won’t save a bad product, brand or service. This may
Continue readingMedia Hacks Audio Podcast #32 Is Now Live
Episode #209 of Six Pixels of Separation – The Twist Image Podcast is now live and ready for you to
Continue readingSPOS #209 – Media Hacks #32
Welcome to episode #209 of Six Pixels Of Separation – The Twist Image Podcast. This is also episode #32 of
Continue readingSocial Media Fairies And Pixie Dust
Hands up if you like big oil? Anyone… anyone… Bueller… Bueller…? Was it the explosion of an oil rig that
Continue readingBroadcasting Works (Even In Social Media)
It’s the oldest argument in the Marketing and Advertising world: does advertising work? The answer is, obviously, yes. If it
Continue readingThe Almighty Endgame Of Marketing
We can talk community. We can talk loyalty. We can talk brand value. We can talk 30-second spots. We can
Continue readingThe Numbers Game
Is it ok to change your mind about something you really believe in? For years I’ve been telling brands that
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