Your Blog is your business, unless it’s not your business. If you Blog as a hobbyist, that’s fine, but if
Continue readingTag: mass media
Life Is Marketing
We often forget that everything we do is Marketing. Even if we don’t like the term “marketing.” Even if it
Continue readingKids And The Haul – The Emerging Haul Video Trend
When was the last time you sat down with friends and family after coming home from the shopping mall to
Continue readingGetting A Fix On 13 Great Media Voices
Marketers are a pretty quirky bunch. We love reading about what we could be doing better. We love reading about
Continue readingThe Purpose Of Podcasting
Podcasting is not going replace radio, but that doesn’t make it any less interesting, powerful or compelling. Besides, radio is
Continue readingPeople Should Not See Marketing
If Marketing is doing its job, Marketing should be invisible to the consumer. That sentence would have never made any
Continue readingHow To Be Relevant
It’s important for a brand to understand their new role as a Publisher. It’s important for a brand to understand
Continue readingMoving Marketing From Your Eyes To Your Hands
I have a personal gripe with anyone who questions what Social Media can do for their business. We toss around
Continue readingThe Business Of Kindness
Is it that hard to be kind to one another? It’s an important question to ask. Not just in life,
Continue readingYou're Connected, But Are You Engaging?
If someone is following you, does that mean that they are engaged in who you are and what you’re about?
Continue readingEverything Is "With" Not "Instead Of"
Want to know if the Digital Marketing agency you’re working with truly understands the "marketing" part of your business equation?
Continue readingThe Death Of Social Media
The minute we (as a community) allow and accept traditional mass media tactics to pollute Social Media, is the minute
Continue readingBuying A Newspaper And Free News
Would you buy a newspaper? When word got out that the Montreal Gazette was being put up for sale along
Continue readingBloggers As Evangelists
You are going to be reading a lot of Blogs in the next little while where the Blogger is either
Continue readingThe Future Of Social Media
It’s not enough to just be working with Social Media for most brands, they’re also looking to build community… but
Continue readingPersonal Branding R.I.P.
The concept of Personal Branding has lost it’s way. It’s becoming less and less personal. Personal Branding seemed to be
Continue readingDo Web Portals Have A Future?
Something big happened in the Digital Marketing landscape last week. In case you missed it, on Wednesday, February 17th, 2010,
Continue readingThis Will Change Everything… Again
What do you make of articles that say, "this will change everything for Marketers?" The truth is, I’m just as
Continue readingThere Is Nothing Wrong With Making Money
For some reason, no one in Social Media is really allowed to make any money. It’s verboten. It’s against the
Continue readingThe Art Of Marketing
What would you pay to spend one full day learning all about Marketing? There actually is a price you can
Continue readingNo More Websites. Only Publishers.
Websites are not websites anymore. When a brand manager sits down to evaluate what she or he is doing online
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Never another podcast episode or article 