When was the last time you discovered a new Blog? How did you feel in the first second after you
Continue readingTag: mass media
The Local Radio Dilemma
Whether it’s buying books, going to the movies or buying music, the Internet is being blamed for the death of
Continue readingSix New Business Books For 2010
The face of reading took a dramatic turn during this holiday season, and we’re not just talking about those of
Continue readingAn Open Letter To Charlie Rose
Dear Mr. Rose, I’m a huge fan of your show. I can’t watch it all of the time (I’m a
Continue readingThe Shift From An Advertising World To A Marketing World
When most people think of "marketing," they’re actually thinking of "advertising." That’s all going to change. In the grand scheme
Continue readingMedia Purgatory
Media Purgatory. Maybe that’s exactly where we are at this specific moment in time. According to Wikipedia, "Purgatory is the
Continue readingSocial Media Snake Oil And The Elusive ROI
Most companies and brands won’t have any level of satisfaction from Social Media Marketing unless we – as the collective
Continue readingHow Journalism Survives New Media (By Saving Itself)
Just because newspapers are suffering, it does not mean that Journalism is dying (far from it). That being said, we
Continue readingHow Mass Media Learns About New Media
In trying to understand the newspaper and publishing industry, there are few brains bigger than Jay Rosen. Rosen is definitely
Continue readingThe New Face Of Facebook
It’s funny how new things can sometimes feel old. And, in the same breath, it’s one of the most ridiculous
Continue readingThe Trigger Finger
If the way in which we use the Internet (and mobile) is so different from traditional media, the advertising is
Continue readingNewspapers, Google, Advertising And The Big New Media Mess
Here is a very fascinating interview with Rupert Murdoch (News Corp. Chief Executive Officer). This could well be one of
Continue readingWhy Digital Agencies Aren't Ready To Lead (And Why Traditional Agencies Shouldn't Either)
One of the more dynamic online conversations about Digital Marketing over the past few weeks has been happening over at
Continue readingMarketing Is More Important Than You Think
Do you think that this is a Blog about technology? Others have said it’s about New Media. Some have even
Continue readingEmbrace The Serendipitous Nature Of Marketing
If all you ever do is set-up your own Google Alerts and only follow Blogs and news sites that are
Continue readingThe Part Of Social Media That Freaks Out Freelance Writers
Before getting into the meat of this Blog post, let it be known that I have been (and continue to
Continue readingRemoving The Most Painful Question Potential Clients Always Ask
"I’d like you to come into our offices and help us understand why we still need a website." You can
Continue readingSocial Media And The Gentle Art Of Management
If there is one question that circulates around boardrooms, organizations and enterprises, it is: how do we manage Social Media
Continue readingKilling Something Before It Even Begins
Let’s face it: when a new way to communicate and connect comes along, the mass population is quick to dismiss
Continue readingThe Irresponsible Marketer
When times are tough, what makes more sense: to market to those who are interested in what you’re selling or
Continue readingWhen Love Comes To Town – A Mass Media Love Story
People say that Mass Media doesn’t matter anymore. People say that Blogging and online social networks are the new reality.
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