Whenever you attend any kind of marketing conference (be it for the Internet or a general marketing session), the one
Continue readingTag: mass media
From Degrees To Pixels
It’s hard for many to embrace, but it’s a reality. Changes in business today are becoming more and more dramatic
Continue readingAsking For Help
Human beings have a tendency to want to help one another. When push comes to shove (it can be an
Continue readingAttention Radio DJs: There Is Still Hope
If you think that the newspaper and magazine industry are in trouble, terrestrial radio is hurting pretty badly too. If
Continue readingThe Saddening State Of Mass Media
There has been a lot of talk – both in traditional and online media – about the Government’s desire to
Continue readingYour Company Is A Media Company
One of the big ideas that comes out when we discuss Social Media is that any company can now publish
Continue readingMaybe It Is Time For Marketing To Move Away From "The Big Idea"
Everything we do in Marketing, Advertising and Communications comes out of "The Big Idea." It’s what drives the marketing strategy,
Continue readingSPOS #167 – Media Hacks #15
Welcome to episode #167 of Six Pixels Of Separation – The Twist Image Podcast. This is also episode #15 of
Continue readingFailure Is Not An 0ption
Just last week, I caught myself watching Apollo 13 for the umpteenth time on TV. The Oscar Award-winning Ron Howard
Continue readingGetting Rid Of Comments
If there’s one dead horse that’s not worth trotting out when it comes to Social Media, it is the one
Continue readingWe're All Here For The Same Reason: To Kill Time
Do you go online for business? To do research? To buy stuff? To influence others? According to a recent news
Continue readingMedia Is Human
Have you ever really considered that one of the biggest shifts we have seen in the past decade is that
Continue readingThe Ultimate Question For Digital Marketers
Here’s the thing about Digital Marketing, New Media and Social Media: if you’re only in it for yourself, not much
Continue readingSix Podcasts You Should Listen To
In all of the fuss to rush to Twitter or fawn over some viral videos on YouTube, there’s a subtle
Continue readingThe Death Of Scarcity
Editors used to control the journalists and decided which words made it to which pages. Music companies used to control
Continue readingWhen Everything Fits In The Palm Of Your Hand
Does something become more popular if you make it easier to do? There used to be this running joke about
Continue readingThe Power Of Traditional Mass Media
It’s easy to sit around and complain that "people don’t get it" and it’s equally easy to dismiss traditional media
Continue readingThe New Game Changer – The Marketing Crisis
We talk about the economic crisis. We talk about the environmental crisis. Let’s talk about the realities of the marketing
Continue readingThe Dirty Little Secret Of The Twitter Elite
Just because they’re following you on Twitter, it does not mean that they are paying attention to you. In a
Continue readingOn Selling (And Marketing) Books
BookCamp Toronto is just about to wrap up. It was an amazing day that lived up to its tagline of
Continue readingThe Most Valuable Book You Ever Read
As BookCamp Toronto is about to start, it go me thinking about what, exactly, books are and what they really
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