media buy Archives - Six Pixels of Separation

Direct Is The New Disruption

Whatever industry you serve, direct is the new disruption. It used to be that brands would work with their agencies

While figuring out a Digital Marketing strategy (or method to the madness) is all well and good, let’s also not

It’s not just traditional mass media advertising that is being affected by the economy. It turns out that Web advertising

I saw Google‘s new media and Web measurement tool, Google Ad Planner, yesterday in action. It’s scary good. To date,