My perspectives on the near-future of Generative AI is less optimistic than others. First: AI, including the Generative AI tools
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Tag: media buying
What A Brand Wants. What A Brand Needs.
I think that Sir Martin Sorrell is very smart when it comes to media. Those in the advertising business know
Continue readingWhat They're Not Telling Us About Native Advertising's Explosive Growth
Native advertising is big business… and it’s growing. That’s the raw news and data from the good people at eMarketer
Continue readingWhat's Bigger Than Big Data?
How’s your big data business strategy coming along? I jokingly tell colleagues in the marketing world, that you can’t throw
Continue readingIs Google Breeding An Army Of "Glassholes"?
The Post PC world will not be kind to advertising as we have known it. There are two trains of
Continue readingMarketers, Let Your Egos Go
What if your ideas didn’t matter? For senior marketers, it is a very humbling thought. What if your ideas, your
Continue readingThe Problem With Time Spent
How long do people engage with your media and content? This is the question that publishers must answer to media
Continue readingBlogging And Podcasting As A Business Model
The question is not if you can make money from Blogging and Podcasting, the question is how. There are many
Continue readingGoogle Eats Advertising For Breakfast
In another step to making itself self-aware, Google announced this week that it has spent the past year working with
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