How entertaining is your brand? On the surface, this may seen like a simple question to answer. If you produce
Continue readingTag: media channel
(Almost) No One Is Seeing Your Content
Certainly, this is not the most optimistic headline you are going to read on January 1st, 2014. We used to
Continue readingThis Blog Is Dead
Let’s admit it. Blogging (as we knew it) is dead. Is your blood boiling? Are you priming your fingers to
Continue readingA New Golden Age For Television
Brands are all hot over the Internet and digital marketing, but is television entering into a new golden age? From
Continue readingGrowth Hacker Marketing And The Rise Of Engineers In Marketing
If you’re a brand and you don’t believe in advertising, what do you do? The default position is to use
Continue readingThe Depressing State Of Social Media Marketing
How do you think brands are doing when it comes to social media marketing? My friend, Chris Brogan (co-author with
Continue readingThe Truth About Advertising In 2013
Here’s a quote worthy of your attention: "The real fact of the matter is that nobody reads ads. People read
Continue readingTwo Terms Marketers Need for Today's Media Landscape
We thought that the Internet would bring with it a whole wave of new media disruption. We were unprepared for
Continue readingThe Failure Of Social Media
Social Media doesn’t work for the vast majority of small businesses. That was the main message in the USA Today
Continue readingThe Marketing Agency Of The Future
Is there a future for the advertising agency as we have known it to date? In recent months, there has
Continue readingThree New(ish) Trends In Digital Media
Life after Facebook, Twitter, Instagram and YouTube? Can’t imagine it, can you? There are a handful of new social media
Continue readingMaybe Nobody Knows Nothing
Consumers are fundamentally ahead of brands when it comes to technology and social media. You may have heard this line
Continue readingWhy Newspapers Let Sandy Blow Paywalls Down
With Hurricane Sandy happening, the Wall Street Journal and New York Times took down their paywalls. Unbiased media is a
Continue readingThe Homogeny Of Social Media
What happened to the idea that social media would be a different kind of media? As I sat in the
Continue readingThe Perfect Marketing Strategy That Fell Out Of The Sky…
When someone jumps from the edge of space back to earth and it’s all supported by one brand, you know
Continue readingWhere Everybody Knows Your Name… And Face
Have you ever found yourself being tagged in a Facebook picture that makes you feel just a little bit uncomfortable?
Continue readingYou Can't Pay Me To Do That
At what price integrity? There was book on the future of advertising (or media… or something) that was being offered
Continue readingThe New Electricity
You can’t click a trackpad without seeing some kind of chart that compares the growth of the Internet and mobile
Continue readingFacebook Should Not Be Treated like Other Media
What is Facebook? It seems like an easy enough question to answer, doesn’t it? If you ask the co-founder, chairman
Continue readingLeaving Facebook
Should you pull all of your advertising dollars out of Facebook? On the eve of Facebook‘s historical initial public offering,
Continue readingTwitter Is Not Easier Than Blogging
Somebody had to say it. There was another "Blogging is dead" news item that crept out of USA Today today
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