How much media can you switch through in an hour? For years, new media speakers would tell the story of
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Where The Boys (And Girls) Are
In schizophrenic times, there’s a good chance you’ll see some schizophrenic thinking. It takes a couple of years as a
Continue readingExpect Big Changes At Facebook
Most companies change dramatically after their initial public offering. There is a reason that Facebook is going public. And while
Continue readingWhat Is Your Marketing Trying To Do?
The quick answer is: sell more. We can talk about building brand affinity, loyalty programs, engaging the consumers and all
Continue readingHow to Recover From Social Media Blunders
Brands and popular individuals have done a great job of mucking up their reputation via Social Media. It’s something that
Continue readingMarketing Is About Extensions Not Adaptations
When does Digital Marketing get interesting? There are two worlds when it comes to Digital Marketing: World #1 = Adaptation.
Continue readingGood To Great To Different
Is Apple a truly great company? The answer seems obvious. Now reframe that thought and think about what truly makes
Continue readingThe Mobile Imperative
There’s a sad truth about mobile, but I don’t want to hear it. Smartphones are becoming more and more popular
Continue readingGoogle+ It's Time To Make Your Move
Is Google+ going to be the right move for every business? Of course not. That being said, your business must
Continue readingYour Media Is Controlled By A Handful Of Companies (Yes, Even The Internet)
What happened to The Long Tail? What happens in a world after Here Comes Everybody? Apparently, not much. We had
Continue readingThe Next Layer Of Social Media
What’s next for Social Media? If I had a dime for every time I’ve been asked that question… More often
Continue readingThe "I Like You" Myth
What does Social Media really mean to brands? Brands will talk about listening. Brands will talk about using Social Media
Continue readingThe New Media Pecking Order
There’s a new measurement in town, and it’s all about how relevant and influential you are – as an individual.
Continue readingSix Links Worthy Of Your Attention #53
Is there one link, story, picture or thought that you saw online this week that you think somebody you know
Continue readingThe One Screen World
How is your Marketing working in a three screen world? Between us, I never knew if the three screens were
Continue readingA Philosophy Of Tenacity
Success in Marketing doesn’t happen by doing something halfway. You have to be dedicated to the cause. Today, I took
Continue readingThe Age Of Accountability
How well is your Marketing performing? It’s amazing to think that in the mass media age, this was not an
Continue readingSix Links Worthy Of Your Attention #50
Is there one link, story, picture or thought that you saw online this week that you think somebody you know
Continue readingThe New Twitter Effect
Twitter is mainstream. It was another week of Twitter getting mainstream media accolades as news of Osama Bin Laden taking
Continue readingFree Content Is Killing Media (And Advertising)
If people (this includes you) don’t start paying for content, we will see a lot of key media outlets go
Continue readingMaking Sense Of The Mess
When are we going to learn that millions of followers does not always equal influence? It’s a mass media lie
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