As mobile becomes more important to the overall Marketing mix, will it wind up diverting funds away from the Web?
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7 Lessons That WikiLeaks Teaches Us
Too much has been written about WikiLeaks. Most of the debate is about the legalities and moralities of what WikiLeaks
Continue readingDecisions, Decisions, Decisions
The problem is no longer quality or quantity. The problem is now choice. In the old world, before the Social
Continue readingThe Agency Of The Future
The Marketing Agency world continues to change and evolve. Just the other week, news broke that ZenithOptimedia UK will be
Continue readingA Living Organism
Part of the reason that automated tools pose a challenge to Social Media is because it removes that live feeling.
Continue readingThe Era Of Trepidation
How often do you think about the future of Marketing? It’s an interesting question to think about. To ponder. To
Continue readingCan Social Media Be Trusted?
Have you ever asked a regular consumer where they get their information about your brands, products and services? A lot
Continue readingThe Real-Time Web Is A Big Problem For The Web
As we move closer and closer to the real-time Web, we are already encountering instances where the Web – as
Continue readingThe Internet As Your Birthright
As much as democracy and the right to a fair trial, so too is connectivity and access to the Internet.
Continue reading500 Million
Today was a big day. Not just for Facebook, but for Digital Marketing and Social Media. When 500 million people
Continue readingFirst Things First
Strategy before tactics. "What are we doing on Blogs, Facebook and YouTube?" is the wrong question to ask (so don’t
Continue readingThe Media Disruption Within
One media channel always accuses another media channel when either popularity or advertising within the channel begins to wane. Before
Continue readingMoney For Nothing And Your Clicks For Free
Do real people really want to have a relationship with a brand? Here are some of the many questions that
Continue readingGetting A Fix On 13 Great Media Voices
Marketers are a pretty quirky bunch. We love reading about what we could be doing better. We love reading about
Continue readingBuying A Newspaper And Free News
Would you buy a newspaper? When word got out that the Montreal Gazette was being put up for sale along
Continue readingPersonal Branding R.I.P.
The concept of Personal Branding has lost it’s way. It’s becoming less and less personal. Personal Branding seemed to be
Continue readingSmall Pieces Disjointly Joined
When was the last time you discovered a new Blog? How did you feel in the first second after you
Continue readingVideo Games Are The Newest Cable Channels
Trying to understand the real size and scope of the television viewing audience is near-impossible. Even with all of the
Continue readingThe Trigger Finger
If the way in which we use the Internet (and mobile) is so different from traditional media, the advertising is
Continue readingWhy Digital Agencies Aren't Ready To Lead (And Why Traditional Agencies Shouldn't Either)
One of the more dynamic online conversations about Digital Marketing over the past few weeks has been happening over at
Continue readingBenchmarking The Internet Against TV
Whenever you attend any kind of marketing conference (be it for the Internet or a general marketing session), the one
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Never another podcast episode or article 