What makes a piece of content a television show, a movie, a YouTube clip? It’s not a new discourse. It’s
Continue readingTag: media company
New Platforms + Meager Results = Same Old Song And Dance
Explosive growth on a platform does not (often) come with great marketing results for brands. If brands love one thing,
Continue readingDisplay Advertising Is A Failed State
Display advertising has a huge problem. It’s all going to come to head in 2017. There is only so long
Continue readingThe End Of Advertising (Easy There)
Say this with me… all together now: “advertising is here to stay.” You may not like to say that. It’s
Continue readingLess Money. Less Traffic. Advertising In Chaos?
Who benefits from a world where advertising is getting less money and there is less traffic for the content? This
Continue readingFacebook Made The Right Move. Regardless Of What Marketers Think.
Brands will have to leave Facebook. This was the general sentiment not all that long ago. For the longest time,
Continue readingPoets And Plumbers And The Future Of Advertising
It seems like advertising is facing its Judgement Day. Advertising is not going anywhere, but like every industry, disruption comes…
Continue readingDon't Forget The Message
“The medium is the message.” You know this infamous saying. It was introduced to the world in Marshall McLuhan‘s book,
Continue readingWhy The Newspaper Business?
There was some news in the media about my future yesterday. Let me start off with this: I am not
Continue readingBeing Against Programmatic
For the record: don’t be against programmatic. Programmatic is scary business for the marketing industry, but it’s here and it
Continue readingTo Understand Content, You Have To Understand Publishing. BuzzFeed Is Pushing The Limits…
Three Billion Content Views Per Month. Mobile, social and ideal production facilities. Publishing and understanding how content now flows from
Continue readingDigital Advertising Is The New Mass Media
That was a tough title to write. I was there in the beginning of online advertising. The very early days.
Continue readingEverything Is Mobile, And The World According To Vice
**Houston, We Have A Problem.** I’ve known [Shane Smith](http://www.vice.com/author/shane-smith “Shane Smith”) for over twenty years. Most people know Shane as
Continue readingThe True Omni-Channel Is Convergence
Convergence used to be a bad word. In the early days of the Internet, we tossed around the word "convergence"
Continue readingA Twitch In Time
Admit it, you had no idea what Twitch was until Amazon bought it for one billion dollars, right? And suddenly,
Continue readingFacebook On The Brain
Facebook is messing with your mind, people… what’s wrong with you? (say that with an accent like an old dude
Continue reading16 Billion Things To Think About
It keeps happening. Something pops up on Twitter, or in your Facebook newsfeed or via email that has you shaking
Continue readingFacebook Is Looking Smarter Than Ever
Facebook is looking smarter than ever. It happens in a flash. It seems like only yesterday, when everybody was complaining
Continue reading(Almost) No One Is Seeing Your Content
Certainly, this is not the most optimistic headline you are going to read on January 1st, 2014. We used to
Continue readingThe Price Of Personalization
What kind of advertising do you want? It’s a serious question. It’s a question that most consumers don’t ask themselves,
Continue readingFake Traffic, Bots And Faker Websites
Fraud is everywhere. Wake up. When I was younger (in a pre-Internet world), there was a dirty little secret about
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