Advertising is big business. Please do not let anyone tell you otherwise. As someone who no longer has a “horse
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Tag: media fragmentation
How Does The "New Generation" Experience Brands?
TL;DR: they see a brand message. If it resonates, it worked. If it doesn’t resonate, it didn’t work. Maybe that’s
Continue readingThe Thing About Serial And The Golden Age Of Podcasting
**”Did you catch the season finale of Serial?”** If you’re into podcasting (like I am), there is not a finer
Continue readingWhat Keeps The Chief Marketing Officer Awake At Night? – Part 1
There is no doubt that the current role of the Chief Marketing Officer is fundamentally changing. What was once considered
Continue readingFear And Loathing In Advertising
What a long, strange trip it’s been. There are many who think that advertising as we have known it to
Continue readingThe Size Of The Boat. The Motion Of The Ocean.
Does size matter? Get your mind out of the gutter. As one of my main roles at Twist Image, I
Continue readingGoogle+ It's Time To Make Your Move
Is Google+ going to be the right move for every business? Of course not. That being said, your business must
Continue readingA Philosophy Of Tenacity
Success in Marketing doesn’t happen by doing something halfway. You have to be dedicated to the cause. Today, I took
Continue readingDeath Of The Teaser Campaign
Most brands want to slowly build up a semblance of buzz prior to a big product launch, but that could
Continue readingBlogging Is Dead (Again)
Did you read the news? Blogging is dead. Mostly because young people are just not that into it. Why go
Continue readingThe Secret To Getting Attention
Brands and individuals spend their time trying to figure out ways to get attention. To get people to care about
Continue readingThe Revolution Will Not Be Televised
Maybe all of this Social Media stuff will not add up in the end. Maybe all of this Social Media
Continue readingTelevision At The Crossroads
Did you hear? The future of television is… wait for it… 3D! While everybody is busy running over to their
Continue readingThe Local Radio Dilemma
Whether it’s buying books, going to the movies or buying music, the Internet is being blamed for the death of
Continue readingThe Shift From An Advertising World To A Marketing World
When most people think of "marketing," they’re actually thinking of "advertising." That’s all going to change. In the grand scheme
Continue readingBenchmarking The Internet Against TV
Whenever you attend any kind of marketing conference (be it for the Internet or a general marketing session), the one
Continue readingMaybe It Is Time For Marketing To Move Away From "The Big Idea"
Everything we do in Marketing, Advertising and Communications comes out of "The Big Idea." It’s what drives the marketing strategy,
Continue readingWhen The Media Is The Message
The following is a cross-post from the Sparksheet Blog. It was an interview conducted with me by Spafax Editorial Director,
Continue readingThe Astounding Evolution Towards Less In A "More Society"
No one pays much attention to anything these days. In August 1981, the world changed dramatically. The saying "I Want
Continue readingGet Out Of Your Own Way
Here are some of the more common things you probably hear about New Media, Digital Marketing and Social Media: –
Continue readingThe Future Is Flying Cars
Where do you think the future of technology is headed? Whether it be speaking or here on the Blog, I
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