**David Carr was one of my secret weapons.** I once, jokingly, referred to myself as a *”Media Hacker”*. The title
Continue readingTag: media hacker
Why Did I Sell Twist Image (And Other Questions)?
Last week, my three business partners and I announced that Twist Image would be joining WPP. It was a very
Continue readingIt's Gut Check Time For Marketing
How do you feel about the marketing dollars that are being spent at your organization? This is about much more
Continue readingYou Must Read This!
What has become of the words that we read? There are many converging forces that could lead you to believe
Continue readingThe Other Story Of The Smartphone
When you think of smartphones, what do you think of? Most people interested in media, marketing and technology think of
Continue readingThe Future of Media Is Beyond The Screen
Advertising traditionally serves a traditional purpose. Television, radio, print, out-of-home, Internet and mobile devices all have components of advertising that
Continue readingThe New Digital Experience
So, which were your favorite Super Bowl ads from this past Sunday? It’s the time of the year when brands
Continue readingWhy I'm Proud To Be A Dummy
A true story… The other week, I was on a busy flight out to the West Coast. It was a
Continue readingThe Right Fit
What makes great advertising work? Whether you’re watching a panel discussion at the Cannes Lion or reading an article in
Continue readingThe End Of The Smartphone
What will be the timeframe for smartphone and tablet devices to decimate desktop and laptop computers? By all accounts, it
Continue readingThe Future Of Iconic Brands
In the real-time Web, the value of branding could become a game of diminishing returns. A friend recently told me
Continue readingWhy Email Needs A Facelift
There has got to be something better than email. Email has been around longer than you think (you check out
Continue readingWhy Newspapers Let Sandy Blow Paywalls Down
With Hurricane Sandy happening, the Wall Street Journal and New York Times took down their paywalls. Unbiased media is a
Continue readingThe Perfect Marketing Strategy That Fell Out Of The Sky…
When someone jumps from the edge of space back to earth and it’s all supported by one brand, you know
Continue readingIn The Nick Of Real-Time
Are consumer expectations getting out of control? True story: our brand-new dryer broke down. It’s not even one year old.
Continue readingWhen Digital Just Won't Do
If you were looking to buy issue #11 of Marvel Premiere featuring Dr. Strange, where would you go? To Google,
Continue readingThe Resurrection Of Podcasting
Does anyone listen to podcasts anymore? Does anyone even care? This past week, I published episode #321 of my weekly
Continue readingThe Trouble With Online Advertising
Is online advertising any good? Last week, DigiDay ran the news item titled, The Ad Contrarian’s Reality Check. Bob Hoffman
Continue readingA Better Waze To Handle Traffic
Israeli drivers are insane. This isn’t a scientific fact, but rather a commonly held belief with the rest of the
Continue readingWhat New Media Has Taught Us About Truth
With each tragedy comes new learning. There is no way to make any sense of the madness that transpired this
Continue readingIs Your Business All About the Product? Or the People?
There is a major shift in business focus that is under way. Digital media has forced businesses to change. Dramatically.
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Never another podcast episode or article 