I like Twitter. There, I said it.I’ve been on the platform since 2007 (Elon joined in 2009).I’ve met, engaged and
Continue readingTag: media mix
Should Advertising Cost Less?
Not the best question that a marketing professional should be asking, but bear with me on this. The price of
Continue readingLeaving Facebook
Should you pull all of your advertising dollars out of Facebook? On the eve of Facebook‘s historical initial public offering,
Continue readingThe Next Layer Of Social Media
What’s next for Social Media? If I had a dime for every time I’ve been asked that question… More often
Continue readingOnline Advertising's Greatest Trick
The greatest trick the Devil ever pulled was convincing the world he didn’t exist. The greatest trick online advertising ever
Continue readingIs Social Media Right For Every Business?
A great man once said, "Do or do not; there is no try." Fine, it wasn’t a great man, but
Continue readingTV Worth Checking Into
The power of the Internet is undeniable. When thinking about U.S. President Barack Obama‘s election in 2008, many people link
Continue readingThe Power Of Traditional Mass Media
It’s easy to sit around and complain that "people don’t get it" and it’s equally easy to dismiss traditional media
Continue reading