Talk about a whole bunch of keywords in a headline that I never thought that I would ever write. But,
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Embrace The Squiggle
I do not know who Jake Bronstein is. I’m simply a huge fan of Jonathan Fields and the Good Life
Continue readingDid You See That?
How valuable are stunts to a brand? Before answering that question, we have to go back in time (just a
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We don’t celebrate our differences enough. It’s somewhat ironic, sad and true. If you look at the news, there is
Continue readingWhy Newspapers Let Sandy Blow Paywalls Down
With Hurricane Sandy happening, the Wall Street Journal and New York Times took down their paywalls. Unbiased media is a
Continue readingThe Fatigue Of A Great Offer
Was I ever wrong about Groupon. Back in 2010, I was very bullish on Groupon (more on that here: One
Continue readingThe Church And State Of Advertising
Are marketers poisoning the well? When I first started publishing music magazines back in the nineties, I kept running into
Continue readingHow to Recover From Social Media Blunders
Brands and popular individuals have done a great job of mucking up their reputation via Social Media. It’s something that
Continue readingOnline Advertising Sucks
How often do you hear about a traditional mass media company shifting to a "digital first" strategy? Those companies may
Continue readingThe Truth, The Whole Truth And Nothing But The Truth
There is a reason why traditional media professionals will have a hard time making the transition to a new media
Continue readingWhat Is Your Homepage?
One of the best ways to stay up-to-date and informed is to ensure that the content you "must see" is
Continue readingMaybe It Is Time For Marketing To Move Away From "The Big Idea"
Everything we do in Marketing, Advertising and Communications comes out of "The Big Idea." It’s what drives the marketing strategy,
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